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Marketing-&-Sales-Blog

Marketing & Sales Blog

Pros and Cons of Advertising on Spanish Language Radio

In the digital age as advertising options proliferate through websites, search engines, social media and more, the older, traditional methods of...
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4 Steps to effectively reach to your local hispanic community

Do you feel like your business is missing out on an opportunity with the fastest-growing segment of your market? Do you feel stuck when trying to...
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5 Hispanic Marketing Segments You Need to Know

In market research, we often segment any population into distinct areas based on their shopping habits and views. The Hispanic market also...
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6 Best Practices for Marketing to Hispanics

With the continuing growth of the Hispanic population in the U.S., smart marketers are working to reach this market more effectively. But if you...
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5 Amazing Benefits Of Marketing to Hispanics

Marketing your product or service to Hispanics can give a nice boost to your bottom line. Not only are Hispanics a growing market segment in the...
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4 Secrets To Hispanic Digital Marketing on Facebook

If you want to build a marketing campaign targeted toward Hispanic audiences, you have to adjust your strategy. Any digital marketer knows just...
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Three Reasons Your Hispanic Marketing Initiative is Not Performing

There are 37 million Spanish-speakers in the United States. That is a large market of potential customers. And, if you are like many businesses...
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before the energy & el rayo, club américa ruled okc soccer

The OKC Soccer War is on. The incumbent OKC Energy completed the franchise's second season with a playoff run ending in the USL Western Conference...
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3 Great Reasons You Should Be Marketing to Latinos

Hispanics and Latinos are the fastest growing demographic group in the United States, and, at 17 percent of the total U.S. population, they are...
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Retail & CPG Companies Seeing Direct ROI on Hispanic Advertising

According to a new report from the AHAA, retail marketers and consumer packaged goods are seeing a direct correlation between Hispanic...
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Hispanic Marketing: Over Half of Young Catholic Couples Are Latino

More than half of young Catholic couples recently surveyed are Latino. According to the report, released by Holy Cross Family Ministries, 54% of...
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Hispanic Marketing News: Galavisión Beats TNT, TBS & Disney Family

Hispanic marketing news: Spanish language network Galavision beat TBS, TNT and Disney Family in June 2015 for the important Hispanic adult 18-49...
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What is the difference between Hispanic, Latino and Spanish?

Hispanic, Latino and Spanish are often used interchangeably in describing race. But what's the right terminology? Kat Lazo lays down some wisdom...
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Top 5 Hispanic Marketing Blunders

One of the main goals of any businesses is to reach a lot of potential buyers for their products no matter where they are in the world. For some...
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Netflix Expands its Latin Selection of Spanish-Language Titles

This summer, Netflix will be expanding its existing selection of Spanish-Language titles. In an effort to increase its Hispanic audience, the...
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Tamales in DC: An Hispanic Marketing Lesson

My family eats tamales at Christmas Eve dinner. We picked up this Mexican tradition from my wife's aunt after they moved to San Antonio. I prefer...
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Wooing Third Culture Kids Important in Hispanic Marketing Efforts

Are you familiar with the term Third Culture Kid (or 3CK)? Sociologists Ruth and John Useem coined the term in the 1950s.  According to the...
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Hispanic Retail Marketing Tip: Sunday is Funday

The conventional Anglo general market wisdom is that Saturday is strongest day of the week for brick-and-mortar retail sales. It makes sense.  For...
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Make the most of executive action with dapa advertising

We are an immigrant organization. Nearly all of our team come from families only one-generation removed (or less) from the immigration experience. 
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Is a Multicultural Marketing Strategy Really That Important?

On the biography section of our Twitter, the information tab on Facebook and on the left sidebar of our website, we alwayswrite about how we're...
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Hispanics & Parenting

Young Hispanic parents today are not gatekeepers but fortress keepers. They decide carefully what to keep out of kids’ lives and are very selective...
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Before the OKC Energy: 5,000 Latino Fans Enjoyed a Soccer Match in OKC

By all accounts, professional soccer in Oklahoma City is off to a fine start. Average home game attendance of 3,784 (according to...
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Hispanic Millennials and Technology

The Cool List: What Hispanic Millennials Are Into Right Now What’s cool to Millennials today? And how do Hispanics and non-Hispanics differ?...
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