When you start marketing, you want to be sure you're targeting the right clients for your firm. Understanding the critical difference between marketing to probate clients and marketing to estate planning clients will ensure that you're able to more easily shape your marketing tactics and the services you're offering in a way that will work effectively for your business.Continue reading ..
The term "inbound marketing" refers to a methodology of (mostly online) data-driven marketing activities that bring visitors into your website & business. Often this includes combining search engine optimization ("SEO"), quality content, and customer relations to generate leads. The goal of inbound marketing is to position your firm as a credible and reliable option that potential clients will...Continue reading ..
Online assessments are one of the best tools to get a legal marketing campaign off the ground. With them, you can attract leads to your site, get their contact information, and learn a few important facts about their case all at once.Continue reading ..
When it comes to capturing leads from a website, there is a special level of strategy that must be constructed beforehand. Many law firms will make it extremely easy for potential clients to contact them... but are not always successful in following up with them in a timely manner. This means that they are constantly at risk to lose meaningful, substantial prospects and it makes that much...Continue reading ..
Having a good website for your law firm is only the first part of using it to obtain new clients. Whether you are a solo practitioner or the site administrator for a large firm, there are things that you should be doing in order to maximize the value you derive from your website. Here are 4 important things that you should be doing.Continue reading ..
Fifteen years ago, merely having a website was enough to give your law firm an edge over the competition. However, those days are gone, and for today's law firms, it is no longer enough to just have a website. Here are nine things that your law firm's website must have if you are going to compete in today's online marketplace.Continue reading ..
Social media is an excellent way to generate leads and connect more effectively with your customer base. It's not just a platform that gets your name out there. It's also an excellent way to learn more about your client base, improve your relationship with your clients, and enhance your reputation. If you want to make the most of your social media leads, make sure that these strategies are...Continue reading ..
You've probably heard that blogging is important for small businesses in general. As a law firm, however, you find yourself wondering, "Do I really need a blog?" Chances are, blogging is more important than you realize. It does a number of things for your practice that you may have failed to consider.Continue reading ..
2018 will be here before you know it. That means it's time to start creating your marketing plan for the coming year. As you construct your plan and develop your marketing strategy, these seven key elements will help ensure your marketing success.Continue reading ..
Inbound marketing is one of the most effective ways to reach new customers, provide for their needs, and raise your sales. It focuses on reaching customers who are genuinely interested in your business, rather than casual browsers who might not care what you have to offer. By ensuring that your inbound marketing plan has these seven crucial elements, you'll discover higher levels of success in...Continue reading ..
In the digital age as advertising options proliferate through websites, search engines, social media and more, the older, traditional methods of reaching potential customers might slip from view. But for some market segments, those traditional methods retain their appeal. One strong example is reaching the Spanish-speaking community through Spanish language radio.Continue reading ..
Inbound marketing is a huge buzzword in today's society. It's a vital part of many marketing strategies--but does that make it the right fit for your business? If you need to know whether or not inbound marketing is the right strategy for your business, make sure you're asking these key questions.Continue reading ..
In this episode of Marketing Salsa, Jake explains how you can get off of the website redesign treadmill and acquire more clients.Continue reading ..
On the surface of it, lead generation services sound pretty great. They do all the legwork, and you get to reap the rewards and have a full sales pipeline developed for you - no research involved!
Unfortunately, though, services like that are almost always too good to be true. While it might look like a great opportunity initially, once you take a deeper look, it begins to unravel. The...Continue reading ..
Do you feel like your business is missing out on an opportunity with the fastest-growing segment of your market? Do you feel stuck when trying to figure out how to reach your local Hispanic community?Continue reading ..
In market research, we often segment any population into distinct areas based on their shopping habits and views. The Hispanic market also requires smart segmentation, but the segmentation strategy is often different from the general market-- and may surprise you.Continue reading ..