Estate planning clients must be wooed. They’re not coming to you in need of immediate assistance— instead, they have the time to take their time as they consider whether or not they want to work with your firm. They don't come in as quickly, and they'll require more personal attention than many of your probate clients. Marketing for estate planning clients requires some finesse.Continue reading ..
Lawyers who have tried their luck with legal referral services know the frustration of trying to find clients through them. Too often, the clients referred via these services are either not seeking legal advice in your specialty, are just shopping around to find the cheapest lawyer available, or have spread their inquiry so thin that you end up competing with dozens of other attorneys in a...Continue reading ..
In a previous article, we wrote about the importance of developing client "personas" -- detailed descriptions of the personal, financial, and demographic characteristics of your ideal client(s) -- to guide your law firm's marketing strategy. But, personas are only the starting point. Once you have constructed one or more personas describing your target clients, it's time to ask some questions...Continue reading ..
Many immigration lawyers find it hard to market themselves these days. While there may be a lot of work out there available, you also have a lot of competitors out there vying for the same clients. You need to find a way to not only reach more people, but to differentiate yourself from the other immigration law services out there. If you've found that you're struggling to do this, here are a...Continue reading ..
As a lawyer, you're well aware of the importance of timely marketing. Many people don't plan ahead to need a lawyer; instead, they discover suddenly that they're in a legal mess and need to make a decision quickly. In order to more effectively position your firm to catch the attention of potential clients, try utilizing persona-based marketing. This simple strategy can transform the way you...Continue reading ..
As a lawyer, it may feel as if your options for marketing your legal services are pretty limited. No doubt, you've heard the same suggestions time and again: advertise in legal directories; do a commercial; put up a billboard; or, maybe most frustratingly, win a big case and get some good free press.Continue reading ..
Effective marketing for law firms can often be tough, mainly because of the struggle to balance professional with personal. Law firms usually need a unique strategy that displays the lighter side of their lawyers and profession, while still communicating confidence and the right level of thought leadership.Continue reading ..
When you start marketing, you want to be sure you're targeting the right clients for your firm. Understanding the critical difference between marketing to probate clients and marketing to estate planning clients will ensure that you're able to more easily shape your marketing tactics and the services you're offering in a way that will work effectively for your business.Continue reading ..
The term "inbound marketing" refers to a methodology of (mostly online) data-driven marketing activities that bring visitors into your website & business. Often this includes combining search engine optimization ("SEO"), quality content, and customer relations to generate leads. The goal of inbound marketing is to position your firm as a credible and reliable option that potential clients will...Continue reading ..
Online assessments are one of the best tools to get a legal marketing campaign off the ground. With them, you can attract leads to your site, get their contact information, and learn a few important facts about their case all at once.Continue reading ..
When it comes to capturing leads from a website, there is a special level of strategy that must be constructed beforehand. Many law firms will make it extremely easy for potential clients to contact them... but are not always successful in following up with them in a timely manner. This means that they are constantly at risk to lose meaningful, substantial prospects and it makes that much...Continue reading ..
Having a good website for your law firm is only the first part of using it to obtain new clients. Whether you are a solo practitioner or the site administrator for a large firm, there are things that you should be doing in order to maximize the value you derive from your website. Here are 4 important things that you should be doing.Continue reading ..
Fifteen years ago, merely having a website was enough to give your law firm an edge over the competition. However, those days are gone, and for today's law firms, it is no longer enough to just have a website. Here are nine things that your law firm's website must have if you are going to compete in today's online marketplace.Continue reading ..
Social media is an excellent way to generate leads and connect more effectively with your customer base. It's not just a platform that gets your name out there. It's also an excellent way to learn more about your client base, improve your relationship with your clients, and enhance your reputation. If you want to make the most of your social media leads, make sure that these strategies are...Continue reading ..
You've probably heard that blogging is important for small businesses in general. As a law firm, however, you find yourself wondering, "Do I really need a blog?" Chances are, blogging is more important than you realize. It does a number of things for your practice that you may have failed to consider.Continue reading ..