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Blog

Is Inbound Marketing the Right Choice for Your Business?

Inbound marketing is a huge buzzword in today's society. It's a vital part of many marketing strategies--but does that make it the right fit for your business? If you need to know whether or not inbound marketing is the right strategy for your business, make sure you're asking these key questions. 

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22 Nov 2017

Marketing Salsa: Attract More Clients by Never Redesigning Your Website Ever Again

In this episode of Marketing Salsa, Jake explains how you can get off of the website redesign treadmill and acquire more clients. 

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13 Nov 2017

Why You Shouldn't Pay For A Lead Generation Service

On the surface of it, lead generation services sound pretty great. They do all the legwork, and you get to reap the rewards and have a full sales pipeline developed for you - no research involved!

Unfortunately, though, services like that are almost always too good to be true. While it might look like a great opportunity initially, once you take a deeper look, it begins to unravel. The...

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8 Nov 2017

4 Steps to effectively reach to your local hispanic community

Do you feel like your business is missing out on an opportunity with the fastest-growing segment of your market? Do you feel stuck when trying to figure out how to reach your local Hispanic community?

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25 Oct 2017

5 Hispanic Marketing Segments You Need to Know

In market research, we often segment any population into distinct areas based on their shopping habits and views. The Hispanic market also requires smart segmentation, but the segmentation strategy is often different from the general market-- and may surprise you.

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11 Oct 2017

6 Best Practices for Marketing to Hispanics

With the continuing growth of the Hispanic population in the U.S., smart marketers are working to reach this market more effectively. But if you think that all you have to do to improve your reach is translate all your content and marketing materials into Spanish, think again. 

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27 Sep 2017

5 Ways Marketing Has Changed in Oklahoma & How Best To Adjust

Marketing has taken many shapes and forms over the years, but none of the twists and turns have had as distinct an impact as the rise of the Internet. In fact, it spurred an entirely new kind of marketing: digital marketing. Now, every industry finds itself re-evaluating their marketing strategies and finding ways to adjust and leverage the new accessibility and efficiency that digital...

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22 Sep 2017

What is Inbound Sales? [Free On-Demand Webinar]

Learn more about Inbound Sales and how you can implement it in your business in this free on-demand webinar. 

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19 Sep 2017

Play by Play: Identifying the Pitfall Between Your Sales and Marketing Teams

Asking "Do I need to work on my marketing or sales?" is like asking "Do I need offense or defense?" It doesn't matter which sport you choose, any fan will tell you that they're interdependent and you need more context to answer the question. 

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11 Sep 2017

5 Amazing Benefits Of Marketing to Hispanics

Marketing your product or service to Hispanics can give a nice boost to your bottom line. Not only are Hispanics a growing market segment in the United States. They currently make up 17% of the population, and that number is on the rise. This post will take a look at some of the benefits you can expect to receive by marketing specifically to this rising demographic.

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4 Sep 2017

6 Questions to Ask Before You Choose a Web Designer

Anyone with a computer can claim to be a web designer, and many do. I've met many business owners who hire-in a young person to create and manage the website and social media presence. Though cost-effective, this isn't always the best choice. I have also seen instances, in which it was a great decision for the business owner. Having said that, Choose carefully who to entrust with your online...

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15 Aug 2017

4 Secrets To Hispanic Digital Marketing on Facebook

If you want to build a marketing campaign targeted toward Hispanic audiences, you have to adjust your strategy. Any digital marketer knows just how important an audience-focused approach is, particularly on social media networks like Facebook. But you might not know just how much adjustment you need to specifically reach this audience.

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25 Jul 2017

5 Things Every Successful B2B Operation Needs

When you're putting together your B2B sales plan, there are several key things that you need to know. By understanding them, you can develop a more efficient sales strategy that will enable you to connect more effectively with your customers. Ready to transform your B2B sales operation and make it more successful than ever? These five things will help set you on the right path. 

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18 Jul 2017

6 B2B Sales Tips Business Owners Need to Know

For many businesses, a better understanding of sales is critical to ensuring business success. Unfortunately, the sales process is evolving. For optimum performance, it's critical that you review your sales process. When you want to make the most possible out of your business, these six tips will help you increase your sales, connect with your contacts, and leave them a better opinion of your...

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11 Jul 2017

What Should I Expect From A Digital Marketing Program?

Especially if you are new to the concept, digital marketing can seem intimidating. You might have heard about its benefits, but what should you actually expect from a digital marketing program? How can it truly help your business generate more leads and customers, improving your bottom line?

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5 Jul 2017

Three Reasons Your Hispanic Marketing Initiative is Not Performing

There are 37 million Spanish-speakers in the United States. That is a large market of potential customers. And, if you are like many businesses and organizations, you have already, or are about to make grand efforts to serve more Spanish-dominant Latinos with a Hispanic marketing initiativeIn our experience, we see three common Hispanic Initiative errors that lead to failure.

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26 Jun 2017