Learn more about Inbound Sales and how you can implement it in your business in this free on-demand webinar.Continue reading ..
Asking "Do I need to work on my marketing or sales?" is like asking "Do I need offense or defense?" It doesn't matter which sport you choose, any fan will tell you that they're interdependent and you need more context to answer the question.Continue reading ..
Marketing your product or service to Hispanics can give a nice boost to your bottom line. Not only are Hispanics a growing market segment in the United States. They currently make up 17% of the population, and that number is on the rise. This post will take a look at some of the benefits you can expect to receive by marketing specifically to this rising demographic.Continue reading ..
Anyone with a computer can claim to be a web designer, and many do. I've met many business owners who hire-in a young person to create and manage the website and social media presence. Though cost-effective, this isn't always the best choice. I have also seen instances, in which it was a great decision for the business owner. Having said that, Choose carefully who to entrust with your online...Continue reading ..
If you want to build a marketing campaign targeted toward Hispanic audiences, you have to adjust your strategy. Any digital marketer knows just how important an audience-focused approach is, particularly on social media networks like Facebook. But you might not know just how much adjustment you need to specifically reach this audience.Continue reading ..
When you're putting together your B2B sales plan, there are several key things that you need to know. By understanding them, you can develop a more efficient sales strategy that will enable you to connect more effectively with your customers. Ready to transform your B2B sales operation and make it more successful than ever? These five things will help set you on the right path.Continue reading ..
For many businesses, a better understanding of sales is critical to ensuring business success. Unfortunately, the sales process is evolving. For optimum performance, it's critical that you review your sales process. When you want to make the most possible out of your business, these six tips will help you increase your sales, connect with your contacts, and leave them a better opinion of your...Continue reading ..
Especially if you are new to the concept, digital marketing can seem intimidating. You might have heard about its benefits, but what should you actually expect from a digital marketing program? How can it truly help your business generate more leads and customers, improving your bottom line?Continue reading ..
There are 37 million Spanish-speakers in the United States. That is a large market of potential customers. And, if you are like many businesses and organizations, you have already, or are about to make grand efforts to serve more Spanish-dominant Latinos with a Hispanic marketing initiative. In our experience, we see three common Hispanic Initiative errors that lead to failure.Continue reading ..
If you have sales and marketing challenges to overcome, then you need an effective sales enablement program. More and more companies are jumping on this bandwagon, appreciating the value that comes with syncing their company with the behavior or consumers.Continue reading ..
If your company is not up-to-date with the latest innovations to maximize digital marketing potential, then you're living in the stone ages of advertising. Today's marketing doesn't look like it did 10 years ago, or even a few years ago.Continue reading ..
Setting key performance indicators, or KPIs, is a great way to ensure that you're tracking the right marketing metrics for your business. In order to make that successful, however, you have to be sure that you're choosing the right key performance indicators. By selecting the right KPIs for your business, you can see a greater return on your marketing investment, increase your conversions, and...Continue reading ..
So you've heard about HubSpot, or maybe you've downloaded one of their e-books, but what is HubSpot exactly? Let's start with what it's not. HubSpot is not a marketing agency, nor does it do what an advertising agency or marketing agency can do for you, like strategize, plan, write, design and place advertisements. Much to the disappointment of many people I've worked with, signing up for...Continue reading ..
Your ability to transform an existing client into your most loyal client hinges upon your efforts to establish yourself as your client’s most trusted industry resource. Securing additional business from your existing clients requires you to set yourself apart from your competitors by showing your clients that you know and understand their specific needs. Through this strategy, you position...Continue reading ..
We are celebrating a big moment at Bridges Strategies: on Wednesday, HubSpot recognized us as a Silver-Tier Certified Agency Partner. While that may not seem like much to you, in our little of the world this is huge news. Andrew Tagher from HubSpot said:Continue reading ..