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Marketing-&-Sales-Blog

Marketing & Sales Blog

Bridges Strategies Becomes a HubSpot Certified Gold-Tier Partner!

We’re excited to announce that we’ve become a Gold-Tier HubSpot Certified Agency Partner. HubSpot, a leading CRM, marketing, sales, and customer...
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Bridges Strategies is looking for a digital marketing intern

Bridges Strategies is looking for a digital marketing intern! They will work closely with and support the strategy, content creation and design...
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Bridges Strategies Named Leader on Clutch.co Once Again, This Time Internationally

In June we had the pleasure to be listed as a top Digital Marketing Agency in Oklahoma City by Clutch, thanks to our tireless commitment to our...
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What does a small business marketing budget look like?

All start-up founders and small business owners face countless challenges each day: securing funding, staying afloat, growing at the right pace,...
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[FREE GUIDE] How To Do Digital Marketing for Your Law Firm

You went to law school to practice law, not to be a salesperson or a marketer. Yet, your firm is a business. Marketing and sales are necessary...
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Bridges Strategies featured as a leader on clutch.co

Since 2012, we have been a quickly growing digital marketing strategies firm and have found ourselves moving to the top of the industry in the...
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Lawyers, Take Note: Probate Law is the Future of Your Business

Aging baby boomers are reshaping the future of probate law. As this huge group of U.S. citizens has grown older, they’ve inched the nation toward...
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5 Steps to Generating More Estate Planning Clients

Estate planning clients must be wooed. They’re not coming to you in need of immediate assistance— instead, they have the time to take their time...
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Questions To Guide Your Law Firm's Marketing Strategy

In a previous article, we wrote about the importance of developing client "personas" -- detailed descriptions of the personal, financial, and...
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3 Tips for Marketing Your Immigration Law Services

Many immigration lawyers find it hard to market themselves these days. While there may be a lot of work out there available, you also have a lot...
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Persona Based Marketing Can Change The Way You Look At Your Law Firm

As a lawyer, you're well aware of the importance of timely marketing. Many people don't plan ahead to need a lawyer; instead, they discover...
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3 Marketing Ideas for Lawyers You Haven't Already Heard

As a lawyer, it may feel as if your options for marketing your legal services are pretty limited. No doubt, you've heard the same suggestions time...
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4 Steps to Effective Marketing for Your Law Firm

Effective marketing for law firms can often be tough, mainly because of the struggle to balance professional with personal. Law firms usually need...
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The Biggest Mistake Lawyers Make When It Comes to Marketing

Law firm marketing presents some unique challenges, that much is certain. While yes, there are balances of professionalism and personality that...
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Inbound Marketing: What is it, And Does it Work For Lawyers?

The term "inbound marketing" refers to a methodology of (mostly online) data-driven marketing activities that bring visitors into your website &...
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The secret to successful legal marketing: online assessments

Online assessments are one of the best tools to get a legal marketing campaign off the ground. With them, you can attract leads to your site, get...
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3 Ways To Make the Most of Legal Leads from Your Website

When it comes to capturing leads from a website, there is a special level of strategy that must be constructed beforehand. Many law firms will...
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4 Ways to Generate More Leads from Your Law Firm's Website

Is your law firm’s website good? How do you judge if it is good? Is it good if it looks pretty? Are aesthetics the primary criteria? I would argue...
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9 Things Your Law Firm's Website Should Have

Fifteen years ago, merely having a website was enough to give your law firm an edge over the competition. However, those days are gone, and for...
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Is Blogging Really that important for Lawyers?

You've probably heard that blogging is important for small businesses in general. As a law firm, however, you find yourself wondering, "Do I...
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7 Must-Have Elements for 2018's Marketing Plan

2018 will be here before you know it. That means it's time to start creating your marketing plan for the coming year. As you construct your plan...
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7 Crucial Things Small Businesses Need to Succeed with Inbound Marketing

Inbound marketing is one of the most effective ways to reach new customers, provide for their needs, and raise your sales. It focuses on reaching...
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Pros and Cons of Advertising on Spanish Language Radio

In the digital age as advertising options proliferate through websites, search engines, social media and more, the older, traditional methods of...
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Is Inbound Marketing the Right Choice for Your Business?

Inbound marketing is a huge buzzword in today's society. It's a vital part of many marketing strategies--but does that make it the right fit for...
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Marketing Salsa: Attract More Clients by Never Redesigning Your Website Ever Again

In this episode of Marketing Salsa, Jake explains how you can get off of the website redesign treadmill and acquire more clients. 
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Why You Shouldn't Pay For A Lead Generation Service

On the surface of it, lead generation services sound pretty great. They do all the legwork, and you get to reap the rewards and have a full sales...
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4 Steps to effectively reach to your local hispanic community

Do you feel like your business is missing out on an opportunity with the fastest-growing segment of your market? Do you feel stuck when trying to...
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5 Hispanic Marketing Segments You Need to Know

In market research, we often segment any population into distinct areas based on their shopping habits and views. The Hispanic market also...
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6 Best Practices for Marketing to Hispanics

With the continuing growth of the Hispanic population in the U.S., smart marketers are working to reach this market more effectively. But if you...
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5 Ways Marketing Has Changed in Oklahoma & How Best To Adjust

Marketing has taken many shapes and forms over the years, but none of the twists and turns have had as distinct an impact as the rise of the...
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What is Inbound Sales? [Free On-Demand Webinar]

Learn more about Inbound Sales and how you can implement it in your business in this free on-demand webinar. 
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Play by Play: Identifying the Pitfall Between Your Sales and Marketing Teams

Asking "Do I need to work on my marketing or sales?" is like asking "Do I need offense or defense?" It doesn't matter which sport you choose, any...
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5 Amazing Benefits Of Marketing to Hispanics

Marketing your product or service to Hispanics can give a nice boost to your bottom line. Not only are Hispanics a growing market segment in the...
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6 Questions to Ask Before You Choose a Web Designer

Anyone with a computer can claim to be a web designer, and many do. I've met many business owners who hire-in a young person to create and manage...
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4 Secrets To Hispanic Digital Marketing on Facebook

If you want to build a marketing campaign targeted toward Hispanic audiences, you have to adjust your strategy. Any digital marketer knows just...
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5 Things Every Successful B2B Operation Needs

When you're putting together your B2B sales plan, there are several key things that you need to know. By understanding them, you can develop a...
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6 B2B Sales Tips Business Owners Need to Know

For many businesses, a better understanding of sales is critical to ensuring business success. Unfortunately, the sales process is evolving. For...
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What Should I Expect From A Digital Marketing Program?

Especially if you are new to the concept, digital marketing can seem intimidating. You might have heard about its benefits, but what should you...
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Three Reasons Your Hispanic Marketing Initiative is Not Performing

There are 37 million Spanish-speakers in the United States. That is a large market of potential customers. And, if you are like many businesses...
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5 Steps for Reaching Sales Goals With An Effective Sales Enablement Program

If you have sales and marketing challenges to overcome, then you need an effective sales enablement program. More and more companies are jumping...
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The Top 10 Marketing Strategies in the Digital Age

If your company is not up-to-date with the latest innovations to maximize digital marketing potential, then you're living in the stone ages of...
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Should I be using a CRM? 4 Questions to Ask

For most larger companies, it's not even a question. Because of the scale of their marketing and sales operations, they use Customer Relationship...
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How to Set Smart Marketing KPIs for your business

Setting key performance indicators, or KPIs, is a great way to ensure that you're tracking the right marketing metrics for your business. In order...
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What is HubSpot?

  So you've heard about HubSpot, or maybe you've downloaded one of their e-books, but what is HubSpot exactly?  Let's start with what it's...
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Your 4-Step Plan To Get New Business From Existing Clients

Your ability to transform an existing client into your most loyal client hinges upon your efforts to establish yourself as your client’s most...
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The Accidental Inbound Marketing Firm

We are celebrating a big moment at Bridges Strategies: on Wednesday, HubSpot recognized us as a Silver-Tier Certified Agency Partner. While that...
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Top 5 Characteristics of a Successful Marketing Program

Marketing is an art and a science, a delicate dance of persuasion as well as a carefully calibrated game of odds and statistics. A successful...
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BRIDGES STRATEGIES BECOMES HUBSPOT SILVER-TIER PARTNER

FOR IMMEDIATE RELEASE: February 16th, 2017 Oklahoma City, OK: Today, HubSpot announced that Bridges Strategies in Oklahoma City has achieved the...
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5 Keys to Local Inbound Marketing Strategy

What is inbound marketing? Inbound marketing is about attracting customers by offering value to them, often in the shape of content they care...
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Avoid Bad Reviews for Your Roofing & Construction Business by using marketing automation

Bad online reviews can hurt a roofing and construction business quickly. According to a 2016 BrightLocal study, 84% of consumers trust online...
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Our Favorite HubSpot Integrations for 2017

The HubSpot Growth Stack (marketing, sales & CRM) is designed to help marketers and salespeople to generate more leads and sell more by: Removing...
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Why Web Developers Sometimes Make the Worst Websites!

This may be news to you, but web development and web design are very different things. Here's why web developers sometimes make the worst...
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3 Marketing Mistakes You Might Be Making

Results are the ultimate test for any business, whether they're measured in dollars, clicks, visits, or any number of other variables. At the...
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4 Steps to Writing Content that Converts

Creating content that converts doesn’t happen by chance, and simply creating content for the sake of content isn’t very smart. There are many...
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What's the Greatest SEO Mistake?

If you have a business website, you must have heard about SEO and how it is the holy grail of internet marketing for online businesses: if a...
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6 Spooky Ways Your Competition is Spying On You (and you can too!)

In some of our client meetings, our Chief of Business Development, Jake has been dubbed “Jake from State Farm”, partly because he does wear khakis.
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How to Replace Your Yellow Pages Marketing and Double Your Leads

  A Yellow Pages directory arrived at my Oklahoma City office last week. As I examined the book, it occurred to me that, while the directory was...
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My Content is Valuable. Why Is My Inbound Marketing Not Working?

As a backlash from the disappointment with their inbound marketing, some business owners have reverted back to outbound marketing practices; but...
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The Ultimate HubSpot Partner Checklist: What To Look For

If you have decided that inbound marketing and SEO are the right tools to take your business up to the next level, you must have heard of HubSpot,...
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How Inbound Marketing Makes B2B Sales Easier

Successful implementation of inbound marketing blurs the lines between marketing and sales, making the sales process easier. In the old way of B2B...
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What is Persona-Based Marketing?

Have you ever seen those small aircraft that carry an advertising banner in the sky? Thousands of people see them fly by, and their marketing...
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7 Hilarious Reasons You May Be A Great Digital Marketer

Our office has pretty much done away with email. We use Slack for everything. It’s really enhanced our communication and it’s ideal for our...
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3 Reasons You May Need a Website Redesign

Have you thought about giving your website a facelift? Perhaps you envision a flat, web 2.0, icon-rich website, because it’s in style right now...
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Top 10 Ways To Make Your Marketing Stand Out

Marketing and advertising are ubiquitous these days: people are exposed to marketing on TV, radio, online, on their cell phones and mailboxes, in...
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How to Get Smart, Steady, Sustainable Growth for Your Business

  James Cash “J.C.” Penney Jr., entrepreneur and founder of JC Penney Stores back in 1902, is famous for his journey from clerk in a one-room...
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Top 5 Web Design Mistakes made by Small Businesses

If you run a small business or a start-up, your web design is probably one of the most important parts of your digital marketing and PR efforts:...
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What are business owners doing with their OKC yellow pages?

Have you said goodbye to your OKC yellow pages? We’re Okies, but feel free to fill in “OKC” with your city’s name, except for those of you who...
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Would you rather: an ugly website or a bad website?

Let’s play a quick game of “Would you Rather?” Would you rather have an ugly website or a bad website? The two are not synonymous. Would you...
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How to Make a Successful Inbound Marketing Campaign

Who is leading the pack in new client/customer acquisition in your market? Their secret probably is that they are using some form of inbound...
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What's all the buzz about agile marketing?

Marketing, by its very nature, is always trying to stay one step ahead of the curve in terms of technology, philosophy and methods. This is why it...
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25 Website must haves: #8 Using the Right Images

Images can be a powerful element to any website but you need to use them wisely. What kind of images does your website need to be successful? For...
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3 Ways Website Marketing Can Make You More Money

There is a Joe Chernov quote we live by here at Bridges: "Good marketing makes the company look smart. Great marketing makes the customer feel...
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25 Website 'Must Haves' for Driving Traffic, Leads & Sales

We all know how important a website is to a business’s online strategy. Almost every business, whether B2B, B2C, non-profit, local or global needs...
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How Marketing ideas Have Changed over the last 100 years

The history of marketing goes a long, long way back: did you know that already in ancient Rome, the most successful gladiators were getting paid...
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Marketing v. Advertising: which is right for my business?

Everyone is talking about digital marketing and digital advertising, and the small business owner has every right to be confused. What is this ...
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You are throwing away money by treating your website like an office building

A website is not an office building. This seems a fairly obvious statement, yet the majority of business websites are envisioned, developed,...
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Is digital advertising really the best choice for ROI?

It is becoming harder and harder to resist the evidence that points to digital advertising as the most efficient tool to reach and convert...
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The importance of an integrated Marketing and Social Media strategy

Studies have shown that social media is the top daily online activity in the USA, dominating even email and Google. If you have a product or...
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What is a HubSpot Certified Partner?

If you’re in the marketing business - or have a business in need of marketing - you have probably heard of HubSpot. You might already be a HubSpot...
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Science uncovers the best approach to Hispanic Marketing

Bridges Co-founder Ashley Quintana recently had an research article published in the Hispanic Journal of Behavioral Sciences. The academic piece...
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Does my website have any legal requirements?

For anyone with a little Internet know-how, creating a basic, one-page website can take as little as 30 minutes. Upload your logo, photos and some...
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HubSpot Release CRM Mobile App for iOS

HubSpot just released an iOS app for their CRM product. 
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How do Growth Driven Designed websites work?

If your business still doesn’t have a website, odds are that it is because you do not feel ready for the financial commitment - websites are...
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10 Ways to Run a More Efficient Office

I received one of the greatest compliments last week: "I enjoy spending time with you because I feel you are always learning. I benefit from it...
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Boost your business through web design

Even the most hardened, old-school business people will have to agree that a website is an absolute must for any company: among other things it...
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4 reasons why inbound marketing is the best for lead generation

Marketing has changed drastically in the last few years: ad blockers, zapping and streaming, spam filters - potential customers are increasingly...
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Inbound Marketing: Doing it Backwards

I love the word backwards. The Free Dictionary offers as one definition of this word: (adv) in reverse order, back to front, in the opposite way...
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Google Ditches Adwords Sidebar Ads

The Adwords inventory located on the sidebar of the search engine results page (SERP) has gone away. Additionally, there are now up to four units...
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How slack is helping us delight our customers

It’s 12:20 pm on Sunday afternoon. I reach into my purse to take my cell phone off vibrating mode as I walk out of church, and my home screen is...
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before the energy & el rayo, club américa ruled okc soccer

The OKC Soccer War is on. The incumbent OKC Energy completed the franchise's second season with a playoff run ending in the USL Western Conference...
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Increasing the Latino Vote with a Non-Profit

Voting is the most fundamental exercise of political power. Every month, roughly 50,000 Latinos in the United States reach the age of eighteen and...
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Four Keys to Hiring an Oklahoma City Advertising Agency

The Oklahoma City renaissance is stunning. No longer a backwater cowtown, OKC has transformed into a dynamic community with strong job...
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3 Great Reasons You Should Be Marketing to Latinos

Hispanics and Latinos are the fastest growing demographic group in the United States, and, at 17 percent of the total U.S. population, they are...
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The Microeconomics of a Mexican Immigrant in Oklahoma

Originally written March 13th, 2011.  One afternoon after work I was hanging out with my new friends, Javier and his "cousins," at their south...
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Seven Ways that Immigrants Support the US Economy

America is a nation of immigrants. Immigration plays a big role in supporting and growing the U.S. economy.  Here are seven specific ways that...
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Hispanic Marketing: MundoFox is No More

MundoFox is no more. The network, now fully owned by Colombia’s RCN Televisión, has switched names to MundoMax and is no longer affiliated with...
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Retail & CPG Companies Seeing Direct ROI on Hispanic Advertising

According to a new report from the AHAA, retail marketers and consumer packaged goods are seeing a direct correlation between Hispanic...
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Bush to Telemundo: We Speak Spanish When My Wife is Mad at Me

 Republican presidential candidate Jeb Bush gave a Spanish-speaking interview on Monday with Telemundo’s José Díaz-Balart. The interviewed...
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Hispanic Marketing: Over Half of Young Catholic Couples Are Latino

More than half of young Catholic couples recently surveyed are Latino. According to the report, released by Holy Cross Family Ministries, 54% of...
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Hispanic Marketing News: Galavisión Beats TNT, TBS & Disney Family

Hispanic marketing news: Spanish language network Galavision beat TBS, TNT and Disney Family in June 2015 for the important Hispanic adult 18-49...
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What to look for in a Video Production Company

If television commercials and/or online video is part of your marketing strategy, one of your hardest decisions is with whom you will partner to...
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What is the difference between Hispanic, Latino and Spanish?

Hispanic, Latino and Spanish are often used interchangeably in describing race. But what's the right terminology? Kat Lazo lays down some wisdom...
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Top 5 Hispanic Marketing Blunders

One of the main goals of any businesses is to reach a lot of potential buyers for their products no matter where they are in the world. For some...
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5,000+ Enjoy An International Soccer Game in Oklahoma

About This Project Club America, one of Mexico’s most famous sports brands,  brought its U-20 squad to play Oklahoma City FC in a “Friendly”...
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Netflix Expands its Latin Selection of Spanish-Language Titles

This summer, Netflix will be expanding its existing selection of Spanish-Language titles. In an effort to increase its Hispanic audience, the...
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The OKC Taco Map

Looking for good authentic tacos in Oklahoma City? Check out the OKC Taco Map. This is a list of taquerias and Mexican restaurants that the...
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Tamales in DC: An Hispanic Marketing Lesson

My family eats tamales at Christmas Eve dinner. We picked up this Mexican tradition from my wife's aunt after they moved to San Antonio. I prefer...
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Wooing Third Culture Kids Important in Hispanic Marketing Efforts

Are you familiar with the term Third Culture Kid (or 3CK)? Sociologists Ruth and John Useem coined the term in the 1950s.  According to the...
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Hispanic Retail Marketing Tip: Sunday is Funday

The conventional Anglo general market wisdom is that Saturday is strongest day of the week for brick-and-mortar retail sales. It makes sense.  For...
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Make the most of executive action with dapa advertising

We are an immigrant organization. Nearly all of our team come from families only one-generation removed (or less) from the immigration experience. 
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Thanksgiving Leftover Turkey Tacos

While Thanksgiving may be informally known as "turkey day.", the week after Thanksgiving should be called "Turkey Leftover Week."  All of that...
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How To Order Tacos In Spanish

Learn how to order tacos in Spanish in 3 easy steps with this helpful infographic.   Step 1: HOLA. Step 2: Create your YO QUIERO phrase. Step 3:...
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Is a Multicultural Marketing Strategy Really That Important?

On the biography section of our Twitter, the information tab on Facebook and on the left sidebar of our website, we alwayswrite about how we're...
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Hispanics & Parenting

Young Hispanic parents today are not gatekeepers but fortress keepers. They decide carefully what to keep out of kids’ lives and are very selective...
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Before the OKC Energy: 5,000 Latino Fans Enjoyed a Soccer Match in OKC

By all accounts, professional soccer in Oklahoma City is off to a fine start. Average home game attendance of 3,784 (according to...
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Hispanic Millennials and Technology

The Cool List: What Hispanic Millennials Are Into Right Now What’s cool to Millennials today? And how do Hispanics and non-Hispanics differ?...
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10 Ways Speaking Spanish Can Save Your Life

Speaking Spanish is a wonderful thing, but did you know that it is actually beneficial to your health? NBC News reported that speaking a second...
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