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Blog

Ashley Quintana, M.S., B.A.

Ashley Quintana is the co-founder and managing partner at Bridges Strategies. A graduate of Oklahoma State University's media management master's program, Ashley co-founded Bridges Strategies with a $10,000 investment. Two years later, the bootstrapped company grossed almost one million dollars and grew to a team of eight. In her role, she develops, leads and executes digital marketing strategies for the company's growing client base.
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Recent Posts

5 Steps to Generating More Estate Planning Clients

Estate planning clients must be wooed. They’re not coming to you in need of immediate assistance— instead, they have the time to take their time as they consider whether or not they want to work with your firm. They don't come in as quickly, and they'll require more personal attention than many of your probate clients. Marketing for estate planning clients requires some finesse.

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18 Apr 2018

Questions To Guide Your Law Firm's Marketing Strategy

In a previous article, we wrote about the importance of developing client "personas" -- detailed descriptions of the personal, financial, and demographic characteristics of your ideal client(s) -- to guide your law firm's marketing strategy. But, personas are only the starting point. Once you have constructed one or more personas describing your target clients, it's time to ask some questions...

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4 Apr 2018

Persona Based Marketing Can Change The Way You Look At Your Law Firm

 As a lawyer, you're well aware of the importance of timely marketing. Many people don't plan ahead to need a lawyer; instead, they discover suddenly that they're in a legal mess and need to make a decision quickly. In order to more effectively position your firm to catch the attention of potential clients, try utilizing persona-based marketing. This simple strategy can transform the way you...

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21 Mar 2018

4 Steps to Effective Marketing for Your Law Firm

Effective marketing for law firms can often be tough, mainly because of the struggle to balance professional with personal. Law firms usually need a unique strategy that displays the lighter side of their lawyers and profession, while still communicating confidence and the right level of thought leadership.

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7 Mar 2018

The Biggest Mistake Lawyers Make When It Comes to Marketing

 

Law firm marketing presents some unique challenges, that much is certain. While yes, there are balances of professionalism and personality that must be addressed, there are other challenges associated with law firm marketing that can make it difficult. 

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28 Feb 2018

Inbound Marketing: What is it, And Does it Work For Lawyers?

The term "inbound marketing" refers to a methodology of (mostly online) data-driven marketing activities that bring visitors into your website & business. Often this includes combining search engine optimization ("SEO"), quality content, and customer relations to generate leads. The goal of inbound marketing is to position your firm as a credible and reliable option that potential clients will...

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24 Jan 2018

The secret to successful legal marketing: online assessments

Online assessments are one of the best tools to get a legal marketing campaign off the ground. With them, you can attract leads to your site, get their contact information, and learn a few important facts about their case all at once. 

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18 Jan 2018

3 Ways To Make the Most of Legal Leads from Your Website

When it comes to capturing leads from a website, there is a special level of strategy that must be constructed beforehand. Many law firms will make it extremely easy for potential clients to contact them... but are not always successful in following up with them in a timely manner. This means that they are constantly at risk to lose meaningful, substantial prospects and it makes that much...

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8 Jan 2018

9 Things Your Law Firm's Website Should Have

Fifteen years ago, merely having a website was enough to give your law firm an edge over the competition. However, those days are gone, and for today's law firms, it is no longer enough to just have a website. Here are nine things that your law firm's website must have if you are going to compete in today's online marketplace.

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27 Dec 2017

6 Social Media Marketing Tips for Lawyers

Social media is an excellent way to generate leads and connect more effectively with your customer base. It's not just a platform that gets your name out there. It's also an excellent way to learn more about your client base, improve your relationship with your clients, and enhance your reputation. If you want to make the most of your social media leads, make sure that these strategies are...

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20 Dec 2017

Is Blogging Really that important for Lawyers?

You've probably heard that blogging is important for small businesses in general. As a law firm, however, you find yourself wondering, "Do I really need a blog?" Chances are, blogging is more important than you realize. It does a number of things for your practice that you may have failed to consider. 

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17 Dec 2017

7 Must-Have Elements for 2018's Marketing Plan

2018 will be here before you know it. That means it's time to start creating your marketing plan for the coming year. As you construct your plan and develop your marketing strategy, these seven key elements will help ensure your marketing success. 

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13 Dec 2017

7 Crucial Things Small Businesses Need to Succeed with Inbound Marketing

Inbound marketing is one of the most effective ways to reach new customers, provide for their needs, and raise your sales. It focuses on reaching customers who are genuinely interested in your business, rather than casual browsers who might not care what you have to offer. By ensuring that your inbound marketing plan has these seven crucial elements, you'll discover higher levels of success in...

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7 Dec 2017

Pros and Cons of Advertising on Spanish Language Radio

In the digital age as advertising options proliferate through websites, search engines, social media and more, the older, traditional methods of reaching potential customers might slip from view. But for some market segments, those traditional methods retain their appeal. One strong example is reaching the Spanish-speaking community through Spanish language radio.

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28 Nov 2017

Is Inbound Marketing the Right Choice for Your Business?

Inbound marketing is a huge buzzword in today's society. It's a vital part of many marketing strategies--but does that make it the right fit for your business? If you need to know whether or not inbound marketing is the right strategy for your business, make sure you're asking these key questions. 

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22 Nov 2017

4 Steps to effectively reach to your local hispanic community

Do you feel like your business is missing out on an opportunity with the fastest-growing segment of your market? Do you feel stuck when trying to figure out how to reach your local Hispanic community?

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25 Oct 2017