You went to law school to practice law, not to be a salesperson or a marketer. Yet, your firm is a business. Marketing and sales are necessary parts of any business.Continue reading ..
Aging baby boomers are reshaping the future of probate law. As this huge group of U.S. citizens has grown older, they’ve inched the nation toward an unfortunate new milestone: One-third of U.S. counties now have more deaths than births.Continue reading ..
Many immigration lawyers find it hard to market themselves these days. While there may be a lot of work out there available, you also have a lot of competitors out there vying for the same clients. You need to find a way to not only reach more people, but to differentiate yourself from the other immigration law services out there. If you've found that you're struggling to do this, here are a...Continue reading ..
As a lawyer, it may feel as if your options for marketing your legal services are pretty limited. No doubt, you've heard the same suggestions time and again: advertise in legal directories; do a commercial; put up a billboard; or, maybe most frustratingly, win a big case and get some good free press.Continue reading ..
When you start marketing, you want to be sure you're targeting the right clients for your firm. Understanding the critical difference between marketing to probate clients and marketing to estate planning clients will ensure that you're able to more easily shape your marketing tactics and the services you're offering in a way that will work effectively for your business.Continue reading ..
Having a good website for your law firm is only the first part of using it to obtain new clients. Whether you are a solo practitioner or the site administrator for a large firm, there are things that you should be doing in order to maximize the value you derive from your website. Here are 4 important things that you should be doing.Continue reading ..
In this episode of Marketing Salsa, Jake explains how you can get off of the website redesign treadmill and acquire more clients.Continue reading ..
On the surface of it, lead generation services sound pretty great. They do all the legwork, and you get to reap the rewards and have a full sales pipeline developed for you - no research involved!
Unfortunately, though, services like that are almost always too good to be true. While it might look like a great opportunity initially, once you take a deeper look, it begins to unravel. The...Continue reading ..
Learn more about Inbound Sales and how you can implement it in your business in this free on-demand webinar.Continue reading ..
Asking "Do I need to work on my marketing or sales?" is like asking "Do I need offense or defense?" It doesn't matter which sport you choose, any fan will tell you that they're interdependent and you need more context to answer the question.Continue reading ..
When you're putting together your B2B sales plan, there are several key things that you need to know. By understanding them, you can develop a more efficient sales strategy that will enable you to connect more effectively with your customers. Ready to transform your B2B sales operation and make it more successful than ever? These five things will help set you on the right path.Continue reading ..
For many businesses, a better understanding of sales is critical to ensuring business success. Unfortunately, the sales process is evolving. For optimum performance, it's critical that you review your sales process. When you want to make the most possible out of your business, these six tips will help you increase your sales, connect with your contacts, and leave them a better opinion of your...Continue reading ..
There are 37 million Spanish-speakers in the United States. That is a large market of potential customers. And, if you are like many businesses and organizations, you have already, or are about to make grand efforts to serve more Spanish-dominant Latinos with a Hispanic marketing initiative. In our experience, we see three common Hispanic Initiative errors that lead to failure.Continue reading ..
If you have sales and marketing challenges to overcome, then you need an effective sales enablement program. More and more companies are jumping on this bandwagon, appreciating the value that comes with syncing their company with the behavior or consumers.Continue reading ..
Your ability to transform an existing client into your most loyal client hinges upon your efforts to establish yourself as your client’s most trusted industry resource. Securing additional business from your existing clients requires you to set yourself apart from your competitors by showing your clients that you know and understand their specific needs. Through this strategy, you position...Continue reading ..