This may be news to you, but web development and web design are very different things. Here's why web developers sometimes make the worst websites.Continue reading ..
Results are the ultimate test for any business, whether they're measured in dollars, clicks, visits, or any number of other variables. At the forefront of this success is a marketing strategy that has fulfilled the needs of both the business and consumer. However, even the best laid plans are not without stumbling blocks. With marketing, constant tweaking and revising must be done to ensure...Continue reading ..
Creating content that converts doesn’t happen by chance, and simply creating content for the sake of content isn’t very smart. There are many aspects that go into the creation and maintenance of a successful website, and having a good copywriter that creates amazing writing is just of these things. Of course, website copywriting is ultimately how you will retain your viewership, but unless it...Continue reading ..
If you have a business website, you must have heard about SEO and how it is the holy grail of internet marketing for online businesses: if a potential customer is searching for your product, you want your website to be the first one to appear on their screen, and this is achieved through good SEO. Google can be your company’s best friend or worst enemy, depending on your keyword research, seo...Continue reading ..
Have you ever seen those small aircraft that carry an advertising banner in the sky? Thousands of people see them fly by, and their marketing message is spread far and wide. How effective do you suppose it is?
Unfortunately for the advertiser, not very effective.
Buyers nowadays have all the information in the world at their fingertips. They don’t want to be showered with generic flyers or...Continue reading ..
Marketing and advertising are ubiquitous these days: people are exposed to marketing on TV, radio, online, on their cell phones and mailboxes, in social media. There is product placement on TV shows and films, and celebrities sponsor brands as part of their daily life.Continue reading ..
Marketing, by its very nature, is always trying to stay one step ahead of the curve in terms of technology, philosophy and methods. This is why it comes as no surprise that marketing experts are buzzing about agile, the popular software development methodology.
Let us fill you in: what is Agile marketing? Why is everyone talking about it? And, more importantly, how can you leverage it in your...Continue reading ..
There is a Joe Chernov quote we live by here at Bridges: "Good marketing makes the company look smart. Great marketing makes the customer feel smart." The optimal use of your website will bring in sales by appealing to your customers’ smarts and common sense, making you money in a seemingly effortless way.
Note we said “seemingly”. There is a lot of effort involved, but the ROI is absolutely...Continue reading ..
The history of marketing goes a long, long way back: did you know that already in ancient Rome, the most successful gladiators were getting paid to wear and advertise products? Ever since people have had things to sell, there has been marketing.
Sales and marketing interact with changes in society and advances in technology, always searching for the best way to get people to buy what you’re...Continue reading ..
Everyone is talking about digital marketing and digital advertising, and the small business owner has every right to be confused. What is this inbound marketing everyone is talking about? What about native advertising? And where should you invest your company’s budget to get the best results? Let’s break down the marketing v advertising debate.Continue reading ..
It is becoming harder and harder to resist the evidence that points to digital advertising as the most efficient tool to reach and convert potential customers these days.
Whether you are selling products or services, harnessing the power of digital marketing and advertising is definitely going to get you a lot more reach (and sales!) for your investment than any form of traditional advertising.Continue reading ..
Studies have shown that social media is the top daily online activity in the USA, dominating even email and Google. If you have a product or service to sell, you should already be tapping into this broadcasting system and taking advantage of all its many benefits.
And if you’re not, you had better hurry: at the last count, 93% of marketers said they were already using social media to reach...Continue reading ..
If you’re in the marketing business - or have a business in need of marketing - you have probably heard of HubSpot. You might already be a HubSpot customer. After all it is the state of the art marketing software platform used by many companies to attract visitors, convert leads, and close delighted customers.
Anybody can buy service from HubSpot, but to make the most of all of the features,...Continue reading ..