If your business still doesn’t have a website, odds are that it is because you do not feel ready for the financial commitment - websites are usually expensive, and complicated, and involve lots of meeting with designers and programmers and people who talk in acronyms and techy jargon, and usually a pretty hefty upfront payment. Understandably, you don’t feel like investing major cash on an intangible asset that may or may not return your investment.
And so you don’t have a website. But it does not have to be this way!
What if we told you there is a better, cheaper, easier way to enter the world of digital business?
Traditional Website Design PROCESS
The current - and frankly broken - system of building websites approaches web design as if it were a real bricks-and-mortar construction: there is a lot of expense up front, with architects, engineers and designers dreaming up concepts that usually land above and beyond your budget. Then the workers - in this case designers, writers and programmers - take a long time to lay the website out and set it up.
Finally, when every T is crossed and every I is dotted, you launch your website to the world, pretty much like opening the doors of a shop or restaurant, and you pray that the customers like it and that it maximizes revenue. And then, two or three years later, you start it all over again to renovate.
A New Website Design Process
But Growth Driven web design is not at all like constructing a real, bricks-and-mortar building. You don’t have to create it all at once, you can change it on the fly, you can change directions and styles and functionalities depending on what your customers actually want and like and buy.
Growth Driven Design means that you can start with the very basics: for example a homepage, some contact info, maybe some attractive photographs of your product or service. Your customers start asking for an option to book your services online, so you add that. Then they request more photos of your options and more information about your team. So you add that. Then you decide to branch out into another part of the State. So you add THAT.
How Does Web Design Using Growth Driven Design Work?
The growth and development of the website responds to your customers’ feedback and requests and your business needs. And since you are constantly adding and refining your website, there is not a huge expense up front - instead you will make a long series of very affordable payments while staying in control of your web design and growth.
"There is a better way, a new way to approach your website that holds tremendous potential for you and your business. It’s time to take a step back and challenge the assumptions of the traditional web design process." - Luke Summerfield, HubSpot
Talk to the experts at Bridges Strategies, they will be more than happy to explain Growth Driven Design and how it can boost your bottom line. Bridges is a HubSpot Certified Agency as well as Growth Driven Design certified. Don’t miss out on all the customers who are looking for your product or service online right now - get a digital storefront and start profiting from the Internet.
About the Author
Jake Fisher is partner at Bridges Strategies. He specializes in inbound marketing, B2B sales and multicultural communication. He enjoys good food and bad golf. You can follow him on Twitter at @jakefisher