Having a good website for your law firm is only the first part of using it to obtain new clients. Whether you are a solo practitioner or the site administrator for a large firm, there are things that you should be doing in order to maximize the value you derive from your website. Here are 4 important things that you should be doing.Continue reading ..
Fifteen years ago, merely having a website was enough to give your law firm an edge over the competition. However, those days are gone, and for today's law firms, it is no longer enough to just have a website. Here are nine things that your law firm's website must have if you are going to compete in today's online marketplace.Continue reading ..
Social media is an excellent way to generate leads and connect more effectively with your customer base. It's not just a platform that gets your name out there. It's also an excellent way to learn more about your client base, improve your relationship with your clients, and enhance your reputation. If you want to make the most of your social media leads, make sure that these strategies are...Continue reading ..
You've probably heard that blogging is important for small businesses in general. As a law firm, however, you find yourself wondering, "Do I really need a blog?" Chances are, blogging is more important than you realize. It does a number of things for your practice that you may have failed to consider.Continue reading ..
2018 will be here before you know it. That means it's time to start creating your marketing plan for the coming year. As you construct your plan and develop your marketing strategy, these seven key elements will help ensure your marketing success.Continue reading ..
Inbound marketing is one of the most effective ways to reach new customers, provide for their needs, and raise your sales. It focuses on reaching customers who are genuinely interested in your business, rather than casual browsers who might not care what you have to offer. By ensuring that your inbound marketing plan has these seven crucial elements, you'll discover higher levels of success in...Continue reading ..
In the digital age as advertising options proliferate through websites, search engines, social media and more, the older, traditional methods of reaching potential customers might slip from view. But for some market segments, those traditional methods retain their appeal. One strong example is reaching the Spanish-speaking community through Spanish language radio.Continue reading ..
Inbound marketing is a huge buzzword in today's society. It's a vital part of many marketing strategies--but does that make it the right fit for your business? If you need to know whether or not inbound marketing is the right strategy for your business, make sure you're asking these key questions.Continue reading ..
In this episode of Marketing Salsa, Jake explains how you can get off of the website redesign treadmill and acquire more clients.Continue reading ..
On the surface of it, lead generation services sound pretty great. They do all the legwork, and you get to reap the rewards and have a full sales pipeline developed for you - no research involved!
Unfortunately, though, services like that are almost always too good to be true. While it might look like a great opportunity initially, once you take a deeper look, it begins to unravel. The...Continue reading ..
Do you feel like your business is missing out on an opportunity with the fastest-growing segment of your market? Do you feel stuck when trying to figure out how to reach your local Hispanic community?Continue reading ..
In market research, we often segment any population into distinct areas based on their shopping habits and views. The Hispanic market also requires smart segmentation, but the segmentation strategy is often different from the general market-- and may surprise you.Continue reading ..
With the continuing growth of the Hispanic population in the U.S., smart marketers are working to reach this market more effectively. But if you think that all you have to do to improve your reach is translate all your content and marketing materials into Spanish, think again.Continue reading ..
Marketing has taken many shapes and forms over the years, but none of the twists and turns have had as distinct an impact as the rise of the Internet. In fact, it spurred an entirely new kind of marketing: digital marketing. Now, every industry finds itself re-evaluating their marketing strategies and finding ways to adjust and leverage the new accessibility and efficiency that digital...Continue reading ..
Learn more about Inbound Sales and how you can implement it in your business in this free on-demand webinar.Continue reading ..
Asking "Do I need to work on my marketing or sales?" is like asking "Do I need offense or defense?" It doesn't matter which sport you choose, any fan will tell you that they're interdependent and you need more context to answer the question.Continue reading ..