Blog

Bridges Strategies Named Leader on Clutch.co Once Again, This Time Internationally

jake@bridgesadvertising.com (Jake Fisher) — Mon, 08 Oct 2018 18:16:58 GMT

In June we had the pleasure to be listed as a top Digital Marketing Agency in Oklahoma City by Clutch, thanks to our tireless commitment to our customers and their ROI. But we haven’t rested since, we are a company with a global mindset and understand the value of multicultural marketing.

What does a small business marketing budget look like?

jake@bridgesadvertising.com (Jake Fisher) — Sat, 22 Sep 2018 05:00:00 GMT

All start-up founders and small business owners face countless challenges each day: securing funding, staying afloat, growing at the right pace, building a solid team. Many of them might think that marketing is a luxury best left for large companies who can afford Super Bowl ads and a fancy advertising plan with a marketing agency.

Well, they’d be wrong: no matter how small the company, there should always be a marketing plan and budget, to increase awareness, customer base, and revenue .

The Comprehensive Guide: How To Do Digital Marketing for Your Law Firm

jake@bridgesadvertising.com (Jake Fisher) — Fri, 03 Aug 2018 16:08:44 GMT

You went to law school to practice law, not to be a salesperson or a marketer. Yet, your firm is a business. Marketing and sales are necessary parts of any business.

Bridges Strategies featured as a leader on clutch.co

info@bridgesstrategies.com (Bridges Strategies Staff) — Fri, 13 Jul 2018 16:56:31 GMT

Since 2012, we have been a quickly growing digital marketing strategies firm and have found ourselves moving to the top of the industry in the last few years.

Lawyers, Take Note: Probate Law is the Future of Your Business

jake@bridgesadvertising.com (Jake Fisher) — Wed, 25 Apr 2018 14:00:00 GMT

Aging baby boomers are reshaping the future of probate law. As this huge group of U.S. citizens has grown older, they’ve inched the nation toward an unfortunate new milestone: One-third of U.S. counties now have more deaths than births.

5 Steps to Generating More Estate Planning Clients

ashley@bridgesstrategies.com (Ashley Quintana, M.S., B.A.) — Wed, 18 Apr 2018 14:00:00 GMT

Estate planning clients must be wooed. They’re not coming to you in need of immediate assistance— instead, they have the time to take their time as they consider whether or not they want to work with your firm. They don't come in as quickly, and they'll require more personal attention than many of your probate clients. Marketing for estate planning clients requires some finesse.

Questions To Guide Your Law Firm's Marketing Strategy

ashley@bridgesstrategies.com (Ashley Quintana, M.S., B.A.) — Wed, 04 Apr 2018 14:00:00 GMT

In a previous article, we wrote about the importance of developing client "personas" -- detailed descriptions of the personal, financial, and demographic characteristics of your ideal client(s) -- to guide your law firm's marketing strategy. But, personas are only the starting point. Once you have constructed one or more personas describing your target clients, it's time to ask some questions about how your client personas behave, and whether you are marketing your legal services in a way to which they're likely to respond.

3 Tips for Marketing Your Immigration Law Services

jake@bridgesadvertising.com (Jake Fisher) — Wed, 28 Mar 2018 14:00:00 GMT

Many immigration lawyers find it hard to market themselves these days. While there may be a lot of work out there available, you also have a lot of competitors out there vying for the same clients. You need to find a way to not only reach more people, but to differentiate yourself from the other immigration law services out there. If you've found that you're struggling to do this, here are a few tips that will hopefully help you out.

Persona Based Marketing Can Change The Way You Look At Your Law Firm

ashley@bridgesstrategies.com (Ashley Quintana, M.S., B.A.) — Wed, 21 Mar 2018 14:00:00 GMT

As a lawyer, you're well aware of the importance of timely marketing. Many people don't plan ahead to need a lawyer; instead, they discover suddenly that they're in a legal mess and need to make a decision quickly. In order to more effectively position your firm to catch the attention of potential clients, try utilizing persona-based marketing. This simple strategy can transform the way you look at marketing for your law firm and create a more effective interaction that will influence the way you do business in the future.

3 Marketing Ideas for Lawyers You Haven't Already Heard

jake@bridgesadvertising.com (Jake Fisher) — Wed, 14 Mar 2018 14:00:00 GMT

As a lawyer, it may feel as if your options for marketing your legal services are pretty limited. No doubt, you've heard the same suggestions time and again: advertise in legal directories; do a commercial; put up a billboard; or, maybe most frustratingly, win a big case and get some good free press.