Anyone with a computer can claim to be a web designer, and many do. I've met many business owners who hire-in a young person to create and manage the website and social media presence. Though cost-effective, this isn't always the best choice. I have also seen instances, in which it was a great decision for the business owner. Having said that, Choose carefully who to entrust with your online...Continue reading ..
Especially if you are new to the concept, digital marketing can seem intimidating. You might have heard about its benefits, but what should you actually expect from a digital marketing program? How can it truly help your business generate more leads and customers, improving your bottom line?Continue reading ..
If your company is not up-to-date with the latest innovations to maximize digital marketing potential, then you're living in the stone ages of advertising. Today's marketing doesn't look like it did 10 years ago, or even a few years ago.Continue reading ..
What is inbound marketing? Inbound marketing is about attracting customers by offering value to them, often in the shape of content they care about.Continue reading ..
This may be news to you, but web development and web design are very different things. Here's why web developers sometimes make the worst websites.Continue reading ..
Our office has pretty much done away with email. We use Slack for everything. It’s really enhanced our communication and it’s ideal for our distributed, mobile team.
My favorite weekly Slack posts: sharing what we’re reading. Everyone in our office enjoys digital media - especially podcasts - and subscribes to a few blogs and keeps everyone else in the loop on what we’re learning from the...Continue reading ..
Have you thought about giving your website a facelift? Perhaps you envision a flat, web 2.0, icon-rich website, because it’s in style right now and you want to have the best website design. Instead your website boasts some embossed buttons and Comic Sans. Yes, your website may indeed be stuck in the 90s, and you want a website redesign. But other than updating the look on your website, why...Continue reading ..
Have you said goodbye to your OKC yellow pages?
We’re Okies, but feel free to fill in “OKC” with your city’s name, except for those of you who live in San Francisco, where unsolicited delivery of the yellow pages was banned back in 2012.Continue reading ..
Who is leading the pack in new client/customer acquisition in your market? Their secret probably is that they are using some form of inbound marketing to attract that new revenue. Studies show that B2B and high-end B2C companies that still rely on old models of marketing and sales are losing market share to those that have implemented inbound marketing.
A successful inbound marketing...Continue reading ..
Images can be a powerful element to any website but you need to use them wisely. What kind of images does your website need to be successful? For example, consider stock photography. Stock images are seen everywhere because they are easily accessible and inexpensive. But are they good to use?Continue reading ..
There is a Joe Chernov quote we live by here at Bridges: "Good marketing makes the company look smart. Great marketing makes the customer feel smart." The optimal use of your website will bring in sales by appealing to your customers’ smarts and common sense, making you money in a seemingly effortless way.
Note we said “seemingly”. There is a lot of effort involved, but the ROI is absolutely...Continue reading ..
We all know how important a website is to a business’s online strategy. Almost every business, whether B2B, B2C, non-profit, local or global needs an online presence to reach buyers in the internet age. A company’s website is its virtual storefront.Continue reading ..
Everyone is talking about digital marketing and digital advertising, and the small business owner has every right to be confused. What is this inbound marketing everyone is talking about? What about native advertising? And where should you invest your company’s budget to get the best results? Let’s break down the marketing v advertising debate.Continue reading ..
A website is not an office building. This seems a fairly obvious statement, yet the majority of business websites are envisioned, developed, designed and used as if they were made out of brick and mortar.
The conventional web development process is just like making an office building:Continue reading ..
It is becoming harder and harder to resist the evidence that points to digital advertising as the most efficient tool to reach and convert potential customers these days.
Whether you are selling products or services, harnessing the power of digital marketing and advertising is definitely going to get you a lot more reach (and sales!) for your investment than any form of traditional advertising.Continue reading ..
Studies have shown that social media is the top daily online activity in the USA, dominating even email and Google. If you have a product or service to sell, you should already be tapping into this broadcasting system and taking advantage of all its many benefits.
And if you’re not, you had better hurry: at the last count, 93% of marketers said they were already using social media to reach...Continue reading ..