Estate planning clients must be wooed. They’re not coming to you in need of immediate assistance— instead, they have the time to take their time as they consider whether or not they want to work with your firm. They don't come in as quickly, and they'll require more personal attention than many of your probate clients. Marketing for estate planning clients requires some finesse.Continue reading ..
In a previous article, we wrote about the importance of developing client "personas" -- detailed descriptions of the personal, financial, and demographic characteristics of your ideal client(s) -- to guide your law firm's marketing strategy. But, personas are only the starting point. Once you have constructed one or more personas describing your target clients, it's time to ask some questions...Continue reading ..
As a lawyer, you're well aware of the importance of timely marketing. Many people don't plan ahead to need a lawyer; instead, they discover suddenly that they're in a legal mess and need to make a decision quickly. In order to more effectively position your firm to catch the attention of potential clients, try utilizing persona-based marketing. This simple strategy can transform the way you...Continue reading ..
2018 will be here before you know it. That means it's time to start creating your marketing plan for the coming year. As you construct your plan and develop your marketing strategy, these seven key elements will help ensure your marketing success.Continue reading ..
Inbound marketing is one of the most effective ways to reach new customers, provide for their needs, and raise your sales. It focuses on reaching customers who are genuinely interested in your business, rather than casual browsers who might not care what you have to offer. By ensuring that your inbound marketing plan has these seven crucial elements, you'll discover higher levels of success in...Continue reading ..
Inbound marketing is a huge buzzword in today's society. It's a vital part of many marketing strategies--but does that make it the right fit for your business? If you need to know whether or not inbound marketing is the right strategy for your business, make sure you're asking these key questions.Continue reading ..
Marketing has taken many shapes and forms over the years, but none of the twists and turns have had as distinct an impact as the rise of the Internet. In fact, it spurred an entirely new kind of marketing: digital marketing. Now, every industry finds itself re-evaluating their marketing strategies and finding ways to adjust and leverage the new accessibility and efficiency that digital...Continue reading ..
If your company is not up-to-date with the latest innovations to maximize digital marketing potential, then you're living in the stone ages of advertising. Today's marketing doesn't look like it did 10 years ago, or even a few years ago.Continue reading ..
Setting key performance indicators, or KPIs, is a great way to ensure that you're tracking the right marketing metrics for your business. In order to make that successful, however, you have to be sure that you're choosing the right key performance indicators. By selecting the right KPIs for your business, you can see a greater return on your marketing investment, increase your conversions, and...Continue reading ..
So you've heard about HubSpot, or maybe you've downloaded one of their e-books, but what is HubSpot exactly? Let's start with what it's not. HubSpot is not a marketing agency, nor does it do what an advertising agency or marketing agency can do for you, like strategize, plan, write, design and place advertisements. Much to the disappointment of many people I've worked with, signing up for...Continue reading ..
We are celebrating a big moment at Bridges Strategies: on Wednesday, HubSpot recognized us as a Silver-Tier Certified Agency Partner. While that may not seem like much to you, in our little of the world this is huge news. Andrew Tagher from HubSpot said:Continue reading ..
Marketing is an art and a science, a delicate dance of persuasion as well as a carefully calibrated game of odds and statistics. A successful marketing mix will help you reach your marketing goals and put your company in a position where it can easily increase the bottom line and keep growing.Continue reading ..
What is inbound marketing? Inbound marketing is about attracting customers by offering value to them, often in the shape of content they care about.Continue reading ..
The HubSpot Growth Stack (marketing, sales & CRM) is designed to help marketers and salespeople to generate more leads and sell more by:
- Removing friction in the marketing and sales processes.
- Providing relevant marketing and sales content in the right context.
- Automating many marketing and sales processes, therefore allowing more productivity per person.
Results are the ultimate test for any business, whether they're measured in dollars, clicks, visits, or any number of other variables. At the forefront of this success is a marketing strategy that has fulfilled the needs of both the business and consumer. However, even the best laid plans are not without stumbling blocks. With marketing, constant tweaking and revising must be done to ensure...Continue reading ..
If you have a business website, you must have heard about SEO and how it is the holy grail of internet marketing for online businesses: if a potential customer is searching for your product, you want your website to be the first one to appear on their screen, and this is achieved through good SEO. Google can be your company’s best friend or worst enemy, depending on your keyword research, seo...Continue reading ..