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What does a small business marketing budget look like?

All start-up founders and small business owners face countless challenges each day: securing funding, staying afloat, growing at the right pace, building a solid team. Many of them might think that marketing is a luxury best left for large companies who can afford Super Bowl ads and a fancy advertising plan with a marketing agency.

Well, they’d be wrong: no matter how small the company, there...

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22 Sep 2018

The Comprehensive Guide: How To Do Digital Marketing for Your Law Firm

You went to law school to practice law, not to be a salesperson or a marketer. Yet, your firm is a business. Marketing and sales are necessary parts of any business.

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3 Aug 2018

Lawyers, Take Note: Probate Law is the Future of Your Business

Aging baby boomers are reshaping the future of probate law. As this huge group of U.S. citizens has grown older, they’ve inched the nation toward an unfortunate new milestone: One-third of U.S. counties now have more deaths than births.

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25 Apr 2018

3 Tips for Marketing Your Immigration Law Services

Many immigration lawyers find it hard to market themselves these days. While there may be a lot of work out there available, you also have a lot of competitors out there vying for the same clients. You need to find a way to not only reach more people, but to differentiate yourself from the other immigration law services out there. If you've found that you're struggling to do this, here are a...

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28 Mar 2018

The Biggest Mistake Lawyers Make When It Comes to Marketing

 

Law firm marketing presents some unique challenges, that much is certain. While yes, there are balances of professionalism and personality that must be addressed, there are other challenges associated with law firm marketing that can make it difficult. 

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28 Feb 2018

7 Must-Have Elements for 2018's Marketing Plan

2018 will be here before you know it. That means it's time to start creating your marketing plan for the coming year. As you construct your plan and develop your marketing strategy, these seven key elements will help ensure your marketing success. 

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13 Dec 2017

7 Crucial Things Small Businesses Need to Succeed with Inbound Marketing

Inbound marketing is one of the most effective ways to reach new customers, provide for their needs, and raise your sales. It focuses on reaching customers who are genuinely interested in your business, rather than casual browsers who might not care what you have to offer. By ensuring that your inbound marketing plan has these seven crucial elements, you'll discover higher levels of success in...

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7 Dec 2017

Is Inbound Marketing the Right Choice for Your Business?

Inbound marketing is a huge buzzword in today's society. It's a vital part of many marketing strategies--but does that make it the right fit for your business? If you need to know whether or not inbound marketing is the right strategy for your business, make sure you're asking these key questions. 

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22 Nov 2017

4 Steps to effectively reach to your local hispanic community

Do you feel like your business is missing out on an opportunity with the fastest-growing segment of your market? Do you feel stuck when trying to figure out how to reach your local Hispanic community?

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25 Oct 2017

6 Best Practices for Marketing to Hispanics

With the continuing growth of the Hispanic population in the U.S., smart marketers are working to reach this market more effectively. But if you think that all you have to do to improve your reach is translate all your content and marketing materials into Spanish, think again. 

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27 Sep 2017

5 Ways Marketing Has Changed in Oklahoma & How Best To Adjust

Marketing has taken many shapes and forms over the years, but none of the twists and turns have had as distinct an impact as the rise of the Internet. In fact, it spurred an entirely new kind of marketing: digital marketing. Now, every industry finds itself re-evaluating their marketing strategies and finding ways to adjust and leverage the new accessibility and efficiency that digital...

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22 Sep 2017

Play by Play: Identifying the Pitfall Between Your Sales and Marketing Teams

Asking "Do I need to work on my marketing or sales?" is like asking "Do I need offense or defense?" It doesn't matter which sport you choose, any fan will tell you that they're interdependent and you need more context to answer the question. 

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11 Sep 2017

5 Amazing Benefits Of Marketing to Hispanics

Marketing your product or service to Hispanics can give a nice boost to your bottom line. Not only are Hispanics a growing market segment in the United States. They currently make up 17% of the population, and that number is on the rise. This post will take a look at some of the benefits you can expect to receive by marketing specifically to this rising demographic.

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4 Sep 2017

6 Questions to Ask Before You Choose a Web Designer

Anyone with a computer can claim to be a web designer, and many do. I've met many business owners who hire-in a young person to create and manage the website and social media presence. Though cost-effective, this isn't always the best choice. I have also seen instances, in which it was a great decision for the business owner. Having said that, Choose carefully who to entrust with your online...

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15 Aug 2017

What Should I Expect From A Digital Marketing Program?

Especially if you are new to the concept, digital marketing can seem intimidating. You might have heard about its benefits, but what should you actually expect from a digital marketing program? How can it truly help your business generate more leads and customers, improving your bottom line?

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5 Jul 2017

The Top 10 Marketing Strategies in the Digital Age

If your company is not up-to-date with the latest innovations to maximize digital marketing potential, then you're living in the stone ages of advertising. Today's marketing doesn't look like it did 10 years ago, or even a few years ago.

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2 Jun 2017