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Marketing-&-Sales-Blog

Marketing & Sales Blog

How to Hire an SEO Firm and Be Happy With The Results

SEO guru and founder of Backlinko, Brian Dean, recently published the results of an interesting study, done in collaboration with Northstar...
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What does a small business marketing budget look like?

All start-up founders and small business owners face countless challenges each day: securing funding, staying afloat, growing at the right pace,...
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[FREE GUIDE] How To Do Digital Marketing for Your Law Firm

You went to law school to practice law, not to be a salesperson or a marketer. Yet, your firm is a business. Marketing and sales are necessary...
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Lawyers, Take Note: Probate Law is the Future of Your Business

Aging baby boomers are reshaping the future of probate law. As this huge group of U.S. citizens has grown older, they’ve inched the nation toward...
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3 Tips for Marketing Your Immigration Law Services

Many immigration lawyers find it hard to market themselves these days. While there may be a lot of work out there available, you also have a lot...
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The Biggest Mistake Lawyers Make When It Comes to Marketing

Law firm marketing presents some unique challenges, that much is certain. While yes, there are balances of professionalism and personality that...
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7 Must-Have Elements for 2018's Marketing Plan

2018 will be here before you know it. That means it's time to start creating your marketing plan for the coming year. As you construct your plan...
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7 Crucial Things Small Businesses Need to Succeed with Inbound Marketing

Inbound marketing is one of the most effective ways to reach new customers, provide for their needs, and raise your sales. It focuses on reaching...
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Is Inbound Marketing the Right Choice for Your Business?

Inbound marketing is a huge buzzword in today's society. It's a vital part of many marketing strategies--but does that make it the right fit for...
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4 Steps to effectively reach to your local hispanic community

Do you feel like your business is missing out on an opportunity with the fastest-growing segment of your market? Do you feel stuck when trying to...
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6 Best Practices for Marketing to Hispanics

With the continuing growth of the Hispanic population in the U.S., smart marketers are working to reach this market more effectively. But if you...
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5 Ways Marketing Has Changed in Oklahoma & How Best To Adjust

Marketing has taken many shapes and forms over the years, but none of the twists and turns have had as distinct an impact as the rise of the...
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Play by Play: Identifying the Pitfall Between Your Sales and Marketing Teams

Asking "Do I need to work on my marketing or sales?" is like asking "Do I need offense or defense?" It doesn't matter which sport you choose, any...
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5 Amazing Benefits Of Marketing to Hispanics

Marketing your product or service to Hispanics can give a nice boost to your bottom line. Not only are Hispanics a growing market segment in the...
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6 Questions to Ask Before You Choose a Web Designer

Anyone with a computer can claim to be a web designer, and many do. I've met many business owners who hire-in a young person to create and manage...
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What Should I Expect From A Digital Marketing Program?

Especially if you are new to the concept, digital marketing can seem intimidating. You might have heard about its benefits, but what should you...
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The Top 10 Marketing Strategies in the Digital Age

If your company is not up-to-date with the latest innovations to maximize digital marketing potential, then you're living in the stone ages of...
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How to Set Smart Marketing KPIs for your business

Setting key performance indicators, or KPIs, is a great way to ensure that you're tracking the right marketing metrics for your business. In order...
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What is HubSpot?

  So you've heard about HubSpot, or maybe you've downloaded one of their e-books, but what is HubSpot exactly?  Let's start with what it's...
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Top 5 Characteristics of a Successful Marketing Program

Marketing is an art and a science, a delicate dance of persuasion as well as a carefully calibrated game of odds and statistics. A successful...
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5 Keys to Local Inbound Marketing Strategy

What is inbound marketing? Inbound marketing is about attracting customers by offering value to them, often in the shape of content they care...
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Avoid Bad Reviews for Your Roofing & Construction Business by using marketing automation

Bad online reviews can hurt a roofing and construction business quickly. According to a 2016 BrightLocal study, 84% of consumers trust online...
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3 Marketing Mistakes You Might Be Making

Results are the ultimate test for any business, whether they're measured in dollars, clicks, visits, or any number of other variables. At the...
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6 Spooky Ways Your Competition is Spying On You (and you can too!)

In some of our client meetings, our Chief of Business Development, Jake has been dubbed “Jake from State Farm”, partly because he does wear khakis.
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How to Replace Your Yellow Pages Marketing and Double Your Leads

  A Yellow Pages directory arrived at my Oklahoma City office last week. As I examined the book, it occurred to me that, while the directory was...
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My Content is Valuable. Why Is My Inbound Marketing Not Working?

As a backlash from the disappointment with their inbound marketing, some business owners have reverted back to outbound marketing practices; but...
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Top 10 Ways To Make Your Marketing Stand Out

Marketing and advertising are ubiquitous these days: people are exposed to marketing on TV, radio, online, on their cell phones and mailboxes, in...
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