Inbound marketing is one of the most effective ways to reach new customers, provide for their needs, and raise your sales. It focuses on reaching customers who are genuinely interested in your business, rather than casual browsers who might not care what you have to offer. By ensuring that your inbound marketing plan has these seven crucial elements, you'll discover higher levels of success in...Continue reading ..
Inbound marketing is a huge buzzword in today's society. It's a vital part of many marketing strategies--but does that make it the right fit for your business? If you need to know whether or not inbound marketing is the right strategy for your business, make sure you're asking these key questions.Continue reading ..
Marketing has taken many shapes and forms over the years, but none of the twists and turns have had as distinct an impact as the rise of the Internet. In fact, it spurred an entirely new kind of marketing: digital marketing. Now, every industry finds itself re-evaluating their marketing strategies and finding ways to adjust and leverage the new accessibility and efficiency that digital...Continue reading ..
If your company is not up-to-date with the latest innovations to maximize digital marketing potential, then you're living in the stone ages of advertising. Today's marketing doesn't look like it did 10 years ago, or even a few years ago.Continue reading ..
So you've heard about HubSpot, or maybe you've downloaded one of their e-books, but what is HubSpot exactly? Let's start with what it's not. HubSpot is not a marketing agency, nor does it do what an advertising agency or marketing agency can do for you, like strategize, plan, write, design and place advertisements. Much to the disappointment of many people I've worked with, signing up for...Continue reading ..
Bad online reviews can hurt a roofing and construction business quickly. According to a 2016 BrightLocal study, 84% of consumers trust online reviews as much as much as a personal recommendation. Fewer negative reviews and more positive reviews result in more customers and more revenue.
You can prevent negative reviews and encourage positive reviews by using marketing automation.Continue reading ..
The HubSpot Growth Stack (marketing, sales & CRM) is designed to help marketers and salespeople to generate more leads and sell more by:
- Removing friction in the marketing and sales processes.
- Providing relevant marketing and sales content in the right context.
- Automating many marketing and sales processes, therefore allowing more productivity per person.
Who is leading the pack in new client/customer acquisition in your market? Their secret probably is that they are using some form of inbound marketing to attract that new revenue. Studies show that B2B and high-end B2C companies that still rely on old models of marketing and sales are losing market share to those that have implemented inbound marketing.
A successful inbound marketing...Continue reading ..
If you’re in the marketing business - or have a business in need of marketing - you have probably heard of HubSpot. You might already be a HubSpot customer. After all it is the state of the art marketing software platform used by many companies to attract visitors, convert leads, and close delighted customers.
Anybody can buy service from HubSpot, but to make the most of all of the features,...Continue reading ..