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[FREE GUIDE] How To Do Digital Marketing for Your Law Firm
You went to law school to practice law, not to be a salesperson or a marketer. Yet, your firm is a business. Marketing and sales are necessary...
Lawyers, Take Note: Probate Law is the Future of Your Business
Aging baby boomers are reshaping the future of probate law. As this huge group of U.S. citizens has grown older, they’ve inched the nation toward...
Questions To Guide Your Law Firm's Marketing Strategy
In a previous article, we wrote about the importance of developing client "personas" -- detailed descriptions of the personal, financial, and...
3 Tips for Marketing Your Immigration Law Services
Many immigration lawyers find it hard to market themselves these days. While there may be a lot of work out there available, you also have a lot...
Persona Based Marketing Can Change The Way You Look At Your Law Firm
As a lawyer, you're well aware of the importance of timely marketing. Many people don't plan ahead to need a lawyer; instead, they discover...
3 Marketing Ideas for Lawyers You Haven't Already Heard
As a lawyer, it may feel as if your options for marketing your legal services are pretty limited. No doubt, you've heard the same suggestions time...
4 Steps to Effective Marketing for Your Law Firm
Effective marketing for law firms can often be tough, mainly because of the struggle to balance professional with personal. Law firms usually need...
The Biggest Mistake Lawyers Make When It Comes to Marketing
Law firm marketing presents some unique challenges, that much is certain. While yes, there are balances of professionalism and personality that...
Social Media Marketing
The Difference Between Marketing to Probate Clients and Estate Planning Clients for Your Firm
When you start marketing, you want to be sure you're targeting the right clients for your firm. Understanding the critical difference between...
Inbound Marketing: What is it, And Does it Work For Lawyers?
The term "inbound marketing" refers to a methodology of (mostly online) data-driven marketing activities that bring visitors into your website &...
6 Social Media Marketing Tips for Lawyers
Social media is an excellent way to generate leads and connect more effectively with your customer base. It's not just a platform that gets your...
Is Blogging Really that important for Lawyers?
You've probably heard that blogging is important for small businesses in general. As a law firm, however, you find yourself wondering, "Do I...
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