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5 Steps to Generating More Estate Planning Clients
Estate planning clients must be wooed. They’re not coming to you in need of immediate assistance— instead, they have the time to take their time...
Questions To Guide Your Law Firm's Marketing Strategy
In a previous article, we wrote about the importance of developing client "personas" -- detailed descriptions of the personal, financial, and...
Persona Based Marketing Can Change The Way You Look At Your Law Firm
As a lawyer, you're well aware of the importance of timely marketing. Many people don't plan ahead to need a lawyer; instead, they discover...
7 Must-Have Elements for 2018's Marketing Plan
2018 will be here before you know it. That means it's time to start creating your marketing plan for the coming year. As you construct your plan...
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