In the digital age as advertising options proliferate through websites, search engines, social media and more, the older, traditional methods of reaching potential customers might slip from view. But for some market segments, those traditional methods retain their appeal. One strong example is reaching the Spanish-speaking community through Spanish language radio.Continue reading ..
Do you feel like your business is missing out on an opportunity with the fastest-growing segment of your market? Do you feel stuck when trying to figure out how to reach your local Hispanic community?Continue reading ..
In market research, we often segment any population into distinct areas based on their shopping habits and views. The Hispanic market also requires smart segmentation, but the segmentation strategy is often different from the general market-- and may surprise you.Continue reading ..
With the continuing growth of the Hispanic population in the U.S., smart marketers are working to reach this market more effectively. But if you think that all you have to do to improve your reach is translate all your content and marketing materials into Spanish, think again.Continue reading ..
Marketing your product or service to Hispanics can give a nice boost to your bottom line. Not only are Hispanics a growing market segment in the United States. They currently make up 17% of the population, and that number is on the rise. This post will take a look at some of the benefits you can expect to receive by marketing specifically to this rising demographic.Continue reading ..
If you want to build a marketing campaign targeted toward Hispanic audiences, you have to adjust your strategy. Any digital marketer knows just how important an audience-focused approach is, particularly on social media networks like Facebook. But you might not know just how much adjustment you need to specifically reach this audience.Continue reading ..
There are 37 million Spanish-speakers in the United States. That is a large market of potential customers. And, if you are like many businesses and organizations, you have already, or are about to make grand efforts to serve more Spanish-dominant Latinos with a Hispanic marketing initiative. In our experience, we see three common Hispanic Initiative errors that lead to failure.Continue reading ..
The OKC Soccer War is on. The incumbent OKC Energy completed the franchise's second season with a playoff run ending in the USL Western Conference Finals. The challenger, El Rayo OKC, is scheduled to begin play in April as a member of the North American Soccer League (NASL).Continue reading ..
Voting is the most fundamental exercise of political power. Every month, roughly 50,000 Latinos in the United States reach the age of eighteen and become eligible to vote. Yet, many of these young Americans are unfamiliar with the voting process. While Latinos make up 10.1% of eligible voters, they comprised only 7% of the total active electorate in 2010.Continue reading ..
Hispanics and Latinos are the fastest growing demographic group in the United States, and, at 17 percent of the total U.S. population, they are the country’s largest minority group. The number of advertisements and promotions that specifically target Hispanic American consumers, however, is far less than 17 percent of all advertisements. By failing to market their products to Hispanic and...Continue reading ..
Originally written March 13th, 2011.
One afternoon after work I was hanging out with my new friends, Javier and his "cousins," at their south side Oklahoma City apartment. By that time I suspected that most, if not all, of the guys were unauthorized immigrants. All sent money back home to family.
I was intensely curious about the economics of the situation. How could it be worth it for a...Continue reading ..
America is a nation of immigrants. Immigration plays a big role in supporting and growing the U.S. economy.
Here are seven specific ways that immigration helps the U.S. economy:Continue reading ..
MundoFox is no more. The network, now fully owned by Colombia’s RCN Televisión, has switched names to MundoMax and is no longer affiliated with Fox.Continue reading ..
According to a new report from the AHAA, retail marketers and consumer packaged goods are seeing a direct correlation between Hispanic advertising and revenue growth.Continue reading ..
Republican presidential candidate Jeb Bush gave a Spanish-speaking interview on Monday with Telemundo’s José Díaz-Balart. The interviewed touched on Latino influence on his own family life, thoughts about recent diplomatic detente with Cuba and comprehensive immigration reform.Continue reading ..