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The Comprehensive Guide: How To Do Digital Marketing for Your Law Firm

You went to law school to practice law, not to be a salesperson or a marketer. Yet, your firm is a business. Marketing and sales are necessary parts of any business.

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3 Aug 2018

Lawyers, Take Note: Probate Law is the Future of Your Business

Aging baby boomers are reshaping the future of probate law. As this huge group of U.S. citizens has grown older, they’ve inched the nation toward an unfortunate new milestone: One-third of U.S. counties now have more deaths than births.

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25 Apr 2018

5 Steps to Generating More Estate Planning Clients

Estate planning clients must be wooed. They’re not coming to you in need of immediate assistance— instead, they have the time to take their time as they consider whether or not they want to work with your firm. They don't come in as quickly, and they'll require more personal attention than many of your probate clients. Marketing for estate planning clients requires some finesse.

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18 Apr 2018

3 Tips for Marketing Your Immigration Law Services

Many immigration lawyers find it hard to market themselves these days. While there may be a lot of work out there available, you also have a lot of competitors out there vying for the same clients. You need to find a way to not only reach more people, but to differentiate yourself from the other immigration law services out there. If you've found that you're struggling to do this, here are a...

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28 Mar 2018

Persona Based Marketing Can Change The Way You Look At Your Law Firm

 As a lawyer, you're well aware of the importance of timely marketing. Many people don't plan ahead to need a lawyer; instead, they discover suddenly that they're in a legal mess and need to make a decision quickly. In order to more effectively position your firm to catch the attention of potential clients, try utilizing persona-based marketing. This simple strategy can transform the way you...

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21 Mar 2018

3 Ways To Make the Most of Legal Leads from Your Website

When it comes to capturing leads from a website, there is a special level of strategy that must be constructed beforehand. Many law firms will make it extremely easy for potential clients to contact them... but are not always successful in following up with them in a timely manner. This means that they are constantly at risk to lose meaningful, substantial prospects and it makes that much...

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8 Jan 2018

6 Social Media Marketing Tips for Lawyers

Social media is an excellent way to generate leads and connect more effectively with your customer base. It's not just a platform that gets your name out there. It's also an excellent way to learn more about your client base, improve your relationship with your clients, and enhance your reputation. If you want to make the most of your social media leads, make sure that these strategies are...

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20 Dec 2017

7 Must-Have Elements for 2018's Marketing Plan

2018 will be here before you know it. That means it's time to start creating your marketing plan for the coming year. As you construct your plan and develop your marketing strategy, these seven key elements will help ensure your marketing success. 

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13 Dec 2017

Is Inbound Marketing the Right Choice for Your Business?

Inbound marketing is a huge buzzword in today's society. It's a vital part of many marketing strategies--but does that make it the right fit for your business? If you need to know whether or not inbound marketing is the right strategy for your business, make sure you're asking these key questions. 

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22 Nov 2017

4 Steps to effectively reach to your local hispanic community

Do you feel like your business is missing out on an opportunity with the fastest-growing segment of your market? Do you feel stuck when trying to figure out how to reach your local Hispanic community?

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25 Oct 2017

Play by Play: Identifying the Pitfall Between Your Sales and Marketing Teams

Asking "Do I need to work on my marketing or sales?" is like asking "Do I need offense or defense?" It doesn't matter which sport you choose, any fan will tell you that they're interdependent and you need more context to answer the question. 

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11 Sep 2017

6 Questions to Ask Before You Choose a Web Designer

Anyone with a computer can claim to be a web designer, and many do. I've met many business owners who hire-in a young person to create and manage the website and social media presence. Though cost-effective, this isn't always the best choice. I have also seen instances, in which it was a great decision for the business owner. Having said that, Choose carefully who to entrust with your online...

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15 Aug 2017

5 Things Every Successful B2B Operation Needs

When you're putting together your B2B sales plan, there are several key things that you need to know. By understanding them, you can develop a more efficient sales strategy that will enable you to connect more effectively with your customers. Ready to transform your B2B sales operation and make it more successful than ever? These five things will help set you on the right path. 

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18 Jul 2017

6 B2B Sales Tips Business Owners Need to Know

For many businesses, a better understanding of sales is critical to ensuring business success. Unfortunately, the sales process is evolving. For optimum performance, it's critical that you review your sales process. When you want to make the most possible out of your business, these six tips will help you increase your sales, connect with your contacts, and leave them a better opinion of your...

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11 Jul 2017

5 Steps for Reaching Sales Goals With An Effective Sales Enablement Program

If you have sales and marketing challenges to overcome, then you need an effective sales enablement program. More and more companies are jumping on this bandwagon, appreciating the value that comes with syncing their company with the behavior or consumers.

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13 Jun 2017

Should I be using a CRM? 4 Questions to Ask

For most larger companies, it's not even a question. Because of the scale of their marketing and sales operations, they use Customer Relationship Management (CRM) software. In fact, businesses of all sizes are catching on, as 74% of U.S. companies now use this type of platform.

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9 May 2017