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Digital

Why Web Developers Sometimes Make the Worst Websites!

Why Web Developers Sometimes Make the Worst Websites.png

This may be news to you, but web development and web design are very different things. Here's why web developers sometimes make the worst websites. 

 


ebook-icon.pngWEB DEVELOPMENT V. WEB DESIGN

This may be news to you, but web development and web design are very different things. It’s OK, you don’t have to be an expert - that’s why we’re here. Let’s find out whether you need a web designer or a web developer:  

 

WEB DESIGNER

list-orange-check.png Focuses on the look and feel of the website

list-orange-check.png Creates an experience for your visitors

list-orange-check.png Will talk to you about fonts, colors, contents and styles

 

WEB DEVELOPER

list-orange-check.png Codes and programs the inner workings of the site

list-orange-check.png Ensures the website does what you need it to do (estore, popup, etc.)

list-orange-check.png Will talk to you about HTML, apps, databases, secure connections, and other technical things

 

Which one is right for my business?

Remember what we said earlier about web developers vs. web designers? Ideally, you want a team of professionals to work on your website: there will be some design, some coding, probably a lot of writing, the SEO team will do their part and then you will have a well-rounded site that generates leads by the bucketful.

If you can only afford one person, a web developer is probably not your best choice - web developers are coders, which means they are probably more expensive by the hour. Also, web developers are focused on creating software to solve problems, not on closing sales. 

Think coldly and rationally about where you will allocate your website building funds: instead of paying for coding to develop a custom appointment-taking plugin, buy a ready-made plug in and invest on more writing, more SEO, and some professional photography.

Here’s an example:

10 hours developing a custom plugin

or

5 hours on well written SEO and user friendly copy
2 hours on photography
3 hours on design that converts

Which one do you think will get you the most results in terms of conversion and sales?

That's right.

When allocating your limited web-development funds, think carefully on what you want to invest. Odds are that code falls lower on your list than you initially thought!

Learn how to make your website your best salesperson with this free guide. Download now.

About the Author

Marie Gomez, M.A., B.S.

Marie Gomez is the Senior Copywriter at Bridges Strategies. After earning her Master’s degree in Goldsmiths College of London, Marie specialized in writing for inbound marketing and SEO. She is passionate about writing, loves helping new writers develop and find their voice, and is constantly reading about the latest trends and techniques for effective inbound marketing writing.