Every day people are looking for tax help, bookkeeping, payroll services, and a great CPA to guide them through challenging financial waters. While you are probably an expert in those things, you probably aren’t an expert in CPA marketing. That is where we help.
We are a digital marketing agency for CPAs.
You wouldn’t go to work on a client’s file willy-nilly, without having a well-thought-out tax strategy. That would cost the client money and probably cost you the client. It works the same with digital marketing. Before we deploy marketing services, we need to know the strategy. That process starts with research.
We hate agencies that treat their clients this way.
Understanding your ideal clients is the first step in building effective digital marketing for CPAs. We research your current clients and ideal clients using a mixture of quantitative, qualitative, and anecdotal data. From that data, we make semi-fictional representations of the ideal new client.
Understanding the journeys that prospects take to become your clients is critical in providing the right information at the right time and via the right channels to move prospects closed to hiring you.
We map your firm’s buyer’s journey from stranger to customer using the inbound marketing methodology’s three stages, which are:
Awareness - the prospect is just becoming aware of a need or a problem but they haven’t yet labeled it. At this point, the prospect is trying to understand the need or problem enough to give it a name.
Consideration - the prospect better understands their problem or need, enough to identify it and name it, and now they are deciding on what category of solution to choose.
Decision - the prospect has decided on a category of solution and they only need to choose a specific vendor.
Your potential accounting client needs specific information at each step along the way.
Once we understand the buyer personas and the buyer’s journey, we build a marketing plan to meet your aggressive growth goals. That strategy could include any and all of the following tools and techniques.
Potential clients need to find you. That is why you need SEO services. When a potential client searches the internet for your services, your firm should show up in the results, in a prominent position.
Your CPA firm probably has at least one brick-and-mortar location. Local SEO ensures that people can easily find that location when they are nearby and looking for your services.
We offer full-service, turnkey local SEO services that put your firm in a place where potential clients can easily find you. We manage Google My Business, Bing Places, Yelp, and more than 100 directory listings across the internet. We make sure that your locations, phone number, and website are easily found by nearby people that are looking for your services.
Taxes, payroll, bookkeeping, and accounting issues can be complex, especially for business owners.
Topical SEO and content marketing connects you with these business owners that need your help. We make high-quality blog posts, graphics, and video content that is easily found by people that have questions that you can answer.
Our accounting marketing clients’ websites appear at or near the top of many high-value searches.
Your firm’s website is the centerpiece of your digital identity. If your SEO is dialed-in, resulting in an abundance of potential customers visiting, but the site doesn’t invite them any further, you are missing a huge opportunity.
We do web design differently than most marketing companies. With us, your new firm’s website is live within six-to-eight weeks. Then, we spend another ten months measuring, analyzing and optimizing.
The only criteria for a website’s success is how many qualified leads and new clients it generates. Period.
When you hire us to make your law firm website, you don’t just get a website, you usually get our services for a year.
Normally, the first iteration of your website will go live approximately 6-to-8 weeks after we start. Then, we optimize.
Generally speaking, between 2% and 5% of every visitor to your firm’s website should become an identified lead. Your site should be providing enough valuable information to them that they are willing to raise their hand and identify themselves in exchange for additional value.
Are at least two out of every hundred visitors to your site become leads? If not, we can help you.
If a user is visiting your website, there is a good chance that they are interested in your services. We make it easy for them to start the process of hiring you with modern and proven tools and tactics.
Talking about digital marketing for accountants, without including social media marketing in the discussion, is not right.
If you use or have used social media for your firm, have you ever wondered why you are doing it? Do you wonder if it actually helps you attract new clients?
You never have to wonder when you work with us. Our social media tactics are always part of a larger, well-reasoned, effective marketing strategy.
You’ll never make another social media post for the sake of posting.
Bad online reviews can tank a firm quickly.
We provide reputation management services that preempt negative reviews; encourage positive reviews; and when an occasional negative review slips through, we deploy a rapid-response to mitigate the damage.
If you find yourself struggling with your firm’s traditional marketing and/or client acquisition, then we should talk. We do ROI-positive digital marketing for accounting firms.