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Marketing Agency for Technology Companies

If you are a technology company founder, owner, and/or manager, then I don’t have to tell you that the tech industry is different than other traditional businesses.

Consumer behavior changes quickly.
Revenue models adapt and change.
 

The competitive landscape continuously morphs and molds itself to fit into cracks of opportunity. Marketing for tech companies requires something more than the average B2B marketer.

Your quickly growing tech business demands clever digital marketing strategies equal to your growth goals. That is where we can help. We build and execute tech and SaaS marketing strategies.

Websites for Tech Companies

Many of the SaaS businesses that we meet, upon the first conversation, don’t immediately warm to the idea of having an outside agency, like us, build them a new website.

Maybe you feel the same. After all, your team already built, deployed, and optimized a SaaS product. You already have the technical expertise in-house to build any kind of website that you can imagine. Why would you need to hire a SaaS marketing agency like us to do it for you?

The value that we, a marketing agency for tech companies, bring to you, is not in the technical execution. It is in the digital marketing strategy. It is in the results-driven design.

Don’t be fooled. Unless you already have a world-class digital marketing strategist on staff, then you will benefit from engaging an expert marketing agency for SaaS companies to build your outwardly facing marketing website.

Inbound Marketing for Software Companies

We are are, at our core, an inbound marketing agency. The inbound methodology permeates our organization.

Every marketing asset that we build and deploy is based for a detailed persona and specific point in the buyer’s journey. Our philosophy is to provide value at every step in the marketing and sales process.

Our client companies sell more because they help more along the way to a closed deal. The marketing assets that we build for your company are designed to help your prospects arrive to your sales team as an enthusiastic qualified lead, ready to talk about how your service can help them.

Your company will thrive when you are successfully executing the inbound marketing steps:

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Attract

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Convert

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Close

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Delight

Buyer Personas are Critical

Before anything, the inbound marketing model requires that we thoroughly understand your present and future customers. To that end, we start the process by taking a deep dive into your current customers and your desired customers. Often this process involves feedback from you as well as data-enrichment based on your current ideal clients. Using this data, we build a semi-fictional representation of your future ideal client.

We Must Understand the Buyer’s Journey

The inbound methodology organizes the path that a prospect takes to become your client into three stages. They are:

  • Awareness - the prospect is just becoming aware that they have a need or a problem.
  • Consideration - the prospect has put a name to their problem or need; they are now considering which category of solution to choose.
  • Decision - they have decided on a category of solution and now must only choose the specific provider.

Each marketing asset, such as blog post or video, is designed to support a specific persona that finds himself or herself at a specific stage in the buyer’s journey. The more value that we can provide the prospect along their journey, the better our chances of earning the business.

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SEO for Tech Companies

More than 80% of all B2B buying cycles begin at a search engine such as Google. No other marketing technique or tool is more powerful in lead generation than SEO. You can’t supercharge your customer acquisition if you aren’t immediately found via relevant search queries.

We build SEO strategies for technology companies that include effective content marketing in the form of blog posts, video, and interactive tools. If you aren’t at or near the top of search engine results pages (SERPs) for category-related searches, then we can help you.

Content Drives Marketing for SaaS Companies

Not only does drive SEO it also drives new customers into your arms. The key is to build content that attracts users via SEO, and, that is also optimized for conversion.

SEM &
Digital Advertising

While SEO should be the backbone of your traffic generation there are other effective marketing channels. As part of a larger digital marketing strategy, paid search and other digital advertising channels can deliver at an efficient cost-per-acquisition. We produce and place video, native ads, paid social media, and interactive formats. Additionally, we employ advanced targeting techniques so that your digital advertising finds the right people at the right time.

Lead Generation for SaaS Products and Other Tech

Once our SEO and digital advertising bring a potential customer to your site, it is critical that we convert them. Our team will continuously optimize your site using A/B testing and other conversion rate optimization (CRO) practices to ensure that you are maximizing the incoming traffic. We build and optimize landing pages and other conversion-rich parts of your website, like free trial sign-ups.

Reduce Churn and Delight Your Customers

Nothing kills your growth (and valuation) faster than high churn. Increasing LTV per customer is just as valuable as acquiring a new customer. We can help you keep your happy customers delighted and build upgrade and upsell opportunities. Some of these efforts include value-added email marketing; and, social listening and engagement.

Marketing Automation on the HubSpot Platform

We are a Gold-Tiered Certified HubSpot Agency. Our owners founded the HubSpot User Group in Oklahoma City. Our feet are firmly planted in using superior marketing technology to drive growth. HubSpot is the ideal platform for:

  • Attracting visitors, leads, and users.
  • Personalizing the free trial experience.
  • Speeding up the time to value.
  • Shortening the sales cycle.

HubSpot has more than 160 integration partners making it easy to work with other SaaS software that you may be using. HubSpot’s APIs are organized around REST, making it easy to build integrations necessary to pass information between your SaaS and HubSpot.

Sales Consulting Around the Inbound Sales Model

In addition to being a marketing agency for software companies, we also help with sales assets.

Are you comfortable with your outreach cadence? Do you even have a proscribed outreach cadence? Do your salespeople know how to prioritize prospects?

Our marketing for technology companies often spills over into the initial part of the B2B sales process. We provide proven inbound sales consulting assets and consulting based on HubSpot’s exclusive Project Lion training.  

We can help your sales department:

  • Implement the HubSpot CRM and sales tools so that your salespeople can easily use the CRM.
  • Help define your company’s key positioning statements.
  • Build and refine an initial outreach cadence for better prospecting.
  • Craft and optimize sales email templates and automation for each step along the buyer’s journey. 

If you are ready to see how we can help you kick your growth into gear with technology marketing services, then let’s talk.

Talk to an expert about how inbound marketing and strategic website design can grow your business.

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