In short, digital advertising and internet marketing is using the Internet to deliver your message.
Search engine marketing is often referred to as PPC (pay-per-click), Adwords (Google's search marketing platform) or simply SEM. Search engine marketing is an excellent way to target prospective customers that are looking for your product or service.
Digital display and video advertising are static, animated and video ads on websites. These kinds of ads are excellent for targeting consumers based on demographic, interests, geography and other more advanced targeting.
Native Advertising is composed of marketing messages that match the context in which they are contained. It is the digital media equivalant of print advertorial. Because it focuses on quality content, native advertising is often an excellent complement to inbound marketing.
There are 1.6 billion Facebook users and 300 million weekly Twitter users. Other social networks like Instagram, SnapChat, Pinterest and LinkedIn boast millions of users. Successful marketing happens where the potential customer and client spends his or her time.
Reach your customers on their mobile devices with advertisements placed in geographically targeted areas.
In short, digital advertising and internet marketing is using the Internet to deliver your message. One of the greatest benefits of digital advertising is the ability to drive traffic to your brand with a level of targeting that was previously unavailable.
In fact, digital marketing can deliver your message to the right consumer, making the sales process easier, faster and less painful on your marketing budget. There are many ways to advertise your business online, and as technology grows, so do your online marketing options.
Here are the ones you should know: search engine marketing (SEM), search engine optimization (SEO), digital display and video advertising, native advertising and social media advertising.
"Almost overnight, the Internet's gone from a technical wonder to a business must."
– Bill Schrader, businessman
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