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What is digital advertising?

In short, digital advertising and internet marketing is using the Internet to deliver your message.

What types of digital advertising are available?

 

Search Engine
Marketing

 Search engine marketing is often referred to as PPC (pay-per-click), Adwords (Google's search marketing platform) or simply SEM. Search engine marketing is an excellent way to target prospective customers that are looking for your product or service.  

Digital Display &
Video Advertising

Digital display and video advertising are static, animated and video ads on websites. These kinds of ads are excellent for targeting consumers based on demographic, interests, geography and other more advanced targeting.

Native
Advertising

 Native Advertising is composed of marketing messages that match the context in which they are contained. It is the digital media equivalant of print advertorial. Because it focuses on quality content, native advertising is often an excellent complement to inbound marketing.

Social Media
Advertising

 There are 1.6 billion Facebook users and 300 million weekly Twitter users. Other social networks like Instagram, SnapChat, Pinterest and LinkedIn boast millions of users. Successful marketing happens where the potential customer and client spends his or her time. 


Mobile Advertising

Reach your customers on their mobile devices with advertisements placed in geographically targeted areas.

 

 

Retargeting 

Additionally, you can use any of these options to do remarketing or retargeting. This form of advertising is about reaching an audience who has already interacted with your website and brand before. It's also inexpensive!
 
 

Digital advertising is also known as 'internet advertising.' 
'internet marketing,' or 'digital marketing.' 

In short, digital advertising and internet marketing is using the Internet to deliver your message. One of the greatest benefits of digital advertising is the ability to drive traffic to your brand with a level of targeting that was previously unavailable.

 

In fact, digital marketing can deliver your message to the right consumer, making the sales process easier, faster and less painful on your marketing budget. There are many ways to advertise your business online, and as technology grows, so do your online marketing options.

 

Here are the ones you should know: search engine marketing (SEM), search engine optimization (SEO), digital display and video advertising, native advertising and social media advertising.

Tired of cold calling?

In the digital age, many have replaced cold calling with social media prospecting. Find out how you can too with this free e-book.

Free Social Media Prospecting Workbook

 

quote-advertising.png"Almost overnight, the Internet's gone from a technical wonder to a business must."

– Bill Schrader, businessman

 


 

WHY GO DIGITAL?

  1. ROI. With digital ads you can see where your money is going and where it's coming back. Check out our ebook on Marketing Metrics to learn more.
  2. Reach. Digital media offers a level of targeting that was previously unavailable. We can target by demographics, contextually by content, by website & publisher, by search inquiry, and by GPS location.

 

 

 

Looking to get started with digital advertising for your business?

 

Let's talk about your options!

 

Fill out the form or call 405-813-3330 to get started.