Persona Based marketing puts a specific customer persona at the heart of your marketing efforts, enabling you to target precisely the right people and avoid wasting time and energy on scattershot efforts. Only when you truly understand who you’re speaking to (and with) can you connect with them in a way that is engaging, helpful, and genuine.
A detailed buyer persona lets you get inside the heart and mind of your customer and empowers you to connect with them on a meaningful level.
Persona based marketing means developing a fully-fleshed buyer persona. This isn’t just general demographic information, but includes things like specific age, education level, profession, income level, hobbies, beliefs, and habits.
Selling to this particular individual means you are directly meeting the needs and desires of a small group of people instead of putting out more general marketing materials and hoping that they resonate with somebody. There is no “generic” human, so why focus on appealing to them as your customers?
It’s one thing to understand the importance of buyer personas and another thing to develop effective ones that can help you differentiate your marketing. How to Create Buyer Personas for Your Business workbook will walk you through that process.
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