Digital marketing doesn’t necessarily rely solely upon inbound marketing. Digital marketing can include outbound strategies, too— strategies such as digital advertising on Facebook or Google. It will also likely include inbound strategies. There’s definitely a place for content marketing and search engine optimization in a digital marketing strategy.
In other words, digital marketing encompasses ALL of your online marketing activities, both inbound and outbound.
"Almost overnight, the Internet's gone from a technical wonder to a business must."
– Bill Schrader
Inbound marketing is an activity that occurs under the umbrella of digital marketing. In short, digital marketing is every online marketing activity your company engages in. Inbound marketing is a strategy and methodology used in attracting new leads and converting them into customers.
We attract the best traffic to your website with blogging, SEO and digital advertising. We convert these visitors into leads by offering premium content.
Your website should be your best salesperson. Find out if yours has what it takes with our free guide, "The 25 Website Must-Haves."
We create digital advertising strategies in multiple languages for multiple countries throughout North and South America.
Our digital advertising services include:
Display and Digital Video Advertising— Reach your audience with graphics and videos strategically placed on websites and other digital publications
Harness the power of pay-per-click advertising and find potential customers who are searching for your products!
Mobile devices have become the primary way people access the internet. Reach your customers on their mobile devices with ads placed in geographically targeted areas.
Millions of people around the world check in with social media on a daily basis. Reach your audience on a personal level with social media marketing.
Are you just getting started with digital marketing for your business? We're here to help. Check out any of the guides below to learn more.
Tired of cold-calling? Learn how to replace it with social media prospecting using our workbook.
