Digital marketing does not necessarily mean inbound marketing. Digital marketing can include outbound strategies like digital advertising on Facebook or Google. It can also include more inbound activities like search engine optimization and content marketing.
In short, digital marketing encompasses all of your online marketing activities.
"Almost overnight, the Internet's gone from a technical wonder to a business must."
– Bill Schrader
Inbound marketing is an activity that occurs under the umbrella of digital marketing. In short, digital marketing is every online marketing activity your company engages in. Inbound marketing is a strategy and methodology used in attracting new leads and converting them into customers.
We attract the best traffic to your website with blogging, SEO and digital advertising. We convert these visitors into leads by offering premium content.
The goal of search engine optimization (or SEO) is to make your website visible on the search engine results page (or SERP) when potential customers are searching for your product or service. SEO is done both on-page (on your website) and off-page (on other websites).
It's every marketer's dream to automate those repetitive tasks. With marketing automation software, marketers can automate repetitive tasks such as emails, social media, and other website actions, saving time and money.
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.
Social media marketing is the practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. This can include Facebook, Twitter, LinkedIn, Instagram, Snapchat and more.
Digital advertising is not just Google AdWords anymore. It can include pay-per-click (PPC), native advertising, digital video ads or pre-roll, affiliate marketing, remarketing or retargeting and more.
Are you just getting started with digital marketing for your business? We're here to help. Check out any of the guides below to learn more.
Tired of cold-calling? Learn how to replace it with social media prospecting using our workbook.
Whether you're looking to partner with an inbound marketing agency to drive ahead to inbound marketing success, or you're wanting to learn more about digital marketing for the first time we're here for you.
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