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Search Engine Optimization

Bridges Strategies works to build strong SEO campaigns that drive traffic and get your business the online presence it deserves.

 

About Our SEO Strategy

Long-term SEO requires Big Picture thinking. You have to avoid “quick wins” that get you a short burst of traffic because those don’t keep you at the top of the search engine results pages. Some examples of bad SEO practices that don’t give long-term results are buying traffic, keyword stuffing, cloaking, or duplicating content.

 

Search engines like Google catch on to that kind of manipulation quickly, and you’ll end up buried at the bottom of the search results. Instead, we focus on building content clusters for your products and services, so that you have a main pillar page and then additional content that leads back to it.

 

This strategy is based on creating real, meaningful content that educates your website visitors at the same time that it promotes your company.

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On-Page SEO

On-page SEO refers to the strategies web developers and content writers can use on the actual webpage to help the page rank well in applicable searches. Some on-page SEO practices include:

 

• Provide valuable and unique content on the subject.
• Include the subject in the URL, the title tag, the image alt text and multiple times (but not too many times) in the content.
• Avoid multiple pages that have the same or similar content without using a canonical tag.

 

We use on-page SEO practices in every inbound marketing campaign that we make and every growth-driven designed website that we build.

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Off-Page SEO

Off-page SEO are strategies put in place in locations other than the company’s website, which drive page rank. When making ranking determinations, search engines use factors designed to measure what other people on the internet think of your page. One way they do this is by measuring and examining the incoming links to your site, as well as social media mentions & bookmarking.

Link building, the practice of buying or otherwise facilitating inbound links to your website, is the practice most associated with off-page SEO.  Be very careful when doing link building. Google and the rest of the search engine providers are good at detecting when weblinks are genuine/valuable and when they are junk. Too many junk links will result in a penalty.  We practice off-page SEO by generating valuable content and promoting it. The links will come naturally over time.

Why SEO?

Strong SEO practices can make all the difference in the success of your company. It’s not just about capturing web traffic, but also about capturing the right web traffic. It’s about ensuring that the people who need information about your products and services are able to find it without having to dig and search. SEO optimization makes you stand out as the best provider of what you offer, and it helps you gain meaningful contacts with potential customers.

 

Talk to a digital marketing expert.

Are you using the best SEO strategies possible to drive meaningful traffic to your page and capture potential leads? Contact us to get an SEO audit of your current SEO usage and learn how you can be more effective.

 

Fill out the form to schedule a time to meet with us, no strings attached.