If you have a business, you need a website. It's as simple as that. But how and where do you get started? Here. Let's answer some of those questions.
It seems to be an obvious question, but have you really asked yourself the question? Having no online presence in these digital times is like refusing to give out your phone number to your customers.
Studies have shown that 85% of potential buyers search online for local businesses, which is why people need to find your business online... how else will they know you exist? Still, we ask every company looking for a website what their goals are for their website. If you're simply looking for am aesthetically pleasing website and some online listings for your business, that's okay, but we believe in building websites that generate leads and customers.
Your website should be your showroom, your best salesperson and your flashing neon sign, all rolled into one powerful package.
If you need a website for your business, there are three routes that can get you there: do-it-yourself, traditional website development and growth driven design (GDD for short).
If you (or someone in your team) have the time and the inclination, you can build your own site with relative ease. However, keep in mind that this will take a lot of your time and resources, and that if you don’t have the necessary expertise then your results will not look or perform at a professional level. Also remember that you have to do the SEO for your website, which requires a whole other set of skills.
The traditional approach is to hire a professional to build your site, pay them a lot of money up front, and then let the site sit undisturbed for a few years until it looks dated and it’s time to do it all over again. This approach is highly inefficient, both in terms of budget and in terms of keeping your website “alive” and ranking.
Growth Driven Design is the newest, most effective approach to web design. It breaks the website construction into a number of stages, and each completed stage is tested and evaluated, with the results informing the following stages. This is website building at its best: no large upfront expense, no long waits, and every part of your website will be validated by user feedback and response.
A business website is an absolute necessity these days, but to make the most out of it you may need some additional levers to get your name out there and bring people running to your website for more contacts, bookings and sales.
The massive, heavy Yellow Pages book has been replaced and far exceeded by a number of online options such as Yelp, Google, Bing, etc. These allow customers to leave reviews, which gives you the valuable opportunity of interacting with unsatisfied customers and making things right.
Studies show 72% of customers trust online recommendations as much as personal ones. Don’t miss out on the opportunity to create positive buzz and let happy customers rave about your products on social media such as Facebook, Twitter, Instagram and many others.
If you build it, they will come... we wish this were true for every website, but alas, it is not. Building a website isn't just about nice graphics - what it really needs to do is to attract the right person. Otherwise, what's the point in having a great looking website if no one is going to see it? Make your website work for you by attracting traffic to it.
A good web designer can help with fancy graphics and a savvy web developer can code the most extraordinary function, but a digital marketing strategist can guide a team to creating a website that attracts visitors and converts them to leads, as well as make the best use of your digital advertising budget.
Let's talk about it! If you already have a website, we can tell you how your current website is performing with a free website audit.
If you don't have a website, then by all means get in touch with us so we can discuss your options and help your business grow.
Fill out the form to schedule a time to meet with us, no strings attached.