If you are considering a new website for your B2B or big ticket B2B company, this information is for you. We would ask you to take a step back and consider a few points:
If you have the sense that you need a new website, then you are probably right. However, we would ask that you consider why you need a new site?
Common reasons that people come to us for a new website include:
If your primary reason for hiring a website design company is to update the look of your site, then we aren’t the right choice for you.
We build websites around one criterion: it accomplishes your measurable business goals.
We are fanatical about focusing all of our web design services on meeting those goals.
Our websites attract new clients via our robust search engine optimization (SEO) services.
Then, they make it easy, using conversion rate optimization techniques, for the user to start the process of doing business with you.
We measure the success of your website based on how many new leads it creates, how many new customers come from those leads, and how much new revenue it generates.
All other considerations are secondary. In fact, if you hire us, we will tell you upfront that we don’t much care what you think of your new website. We care about what your potential customers think of it.
We do website development using the Growth-Driven Design model initially championed by HubSpot. Some people call it data-driven design. For us, it is the smartest way for a web design agency to work.
It reduces risk and boosts success.
While most web development firms take six to eight months to develop, design, and deploy a new website, on average, we launch our clients’ new websites in six to eight weeks.
Most people, including those that work at web design firms, think of websites as if they were physical objects like a home or office building. The design and development process follows a similar model:
This method is risky. You are paying a lot of money and waiting a long time for the final product.
While you may like what your in-development website looks like and how it functions, you don’t know if your potential customers or clients will like it. Sometimes cutting edge designs, that win awards for web design companies, actually perform worse than the design that they replace.
The truth is, you can’t know how your potential customers are going to behave on your new website until it goes live. By that time, the design company is long gone, working on their next web project for someone else.
This is why we deploy websites quickly. The quicker that we receive data regarding how actual users behave on your new site, the quicker that we can optimize the site for better performance toward your business goal.
Also, every day that your new site isn’t live, is one more day in which you aren’t getting leads and new customers.
Once the initial website is live, when a traditional web design firm would be on to their next project, we are still working full time.
During the first few weeks after the new website is deployed, we make the meticulous and careful measurement. Specifically, we observe how users are behaving on your site. Are they clicking where we want to them to click? Are there elements on the site that perform better than others?
We even go so far as to make recordings of where the users point their mouse, scroll, click, and enter information into forms.
Using that feedback, we continue making small optimizations and measuring results.
At the end of a year, each of these cumulative optimizations results in a high-performing, lead generating website.
Bridges Strategies & Digital Marketing is a full-service inbound marketing firm and top web design company in Oklahoma City, serving the United States, Canada, and Latin America.
Clearly, the first iteration of your new website isn’t going to perform as well as it eventually will. We make the decision to take a site live when it meets a minimum acceptable level of user experience. This first version of the site will be okay. But, don’t worry. It only get better.
The next step of the process will take your website from okay to excellent.
Talk to an expert about how inbound marketing and strategic website design can grow your business.