• You’ve defined your goals and your budget. If you haven't defined your goals and/or budget then an Exploratory Project might be the right choice for you.
• You have an in-house marketing department, but need digital marketing expertise
• You have no marketing department and need a complete digital marketing solution
• You’re collaborative and take a teamwork approach
• You trust us and our expertise
• You’re flexible and able to make quick decisions when an opportunity arises
You have business goals. Hopefully, they are ambitious.
We build holistic digital marketing strategies for B2B and big-ticket B2C for businesses with ambitious business goals.
Our strategies begin at the goal and then work backward. One critical first step is the development of buyer personas, which are semi-fictional representations of your current and/or ideal new clients/customers. We analyze and assess your current assets. We also do a deep dive into the competitive landscape in search of insights and potential opportunities.
Based on that data, we build and execute powerful strategies that include regular iterations and optimizations based on the ongoing feedback of new data.
The end result is a digital marketing machine that generates a reliable flow of qualified leads for your sales department to close.
Our engagements are normally 12-months in length. This ensures that we are with you every step of the way, to optimize and maximize performance, and to serve as a counselor in issues regarding digital marketing and how it plays a role in meeting your larger business goals.
We have a distinct, time-proven, and award-winning 4-step process we apply to each of our client’s work.
We start with your goal, and then we work backward to plan how we’ll meet it.
This could include:
Digital marketing strategy
Multicultural / bilingual marketing strategy
Content marketing strategy
Account-based marketing strategy
Data analysis & Monitoring
We start with your current and ideal customers, developing, buyer personas, a semi-fictional representations of those customers and prospects.
Then, we launch into an investigation on how these buyer personas make the purchasing decision.
We work backward to strategize, develop, and produce content assets that draw your potential customers to you.
That content can take the form of:
We start by combining the goal and the persona, and then work to build targeted social campaigns, organic and paid media to get the content in front of the right prospects through:
Other digital advertising
Your eye is on your bottom line, and so is ours.
We define success using at least one of the following metrics:
All other metrics, such as engagement and web traffic are informational in nature, but they don't define ultimate success.
We’re data driven. And we start with a persona for everything.
In fact, we rank on the first page of Google for persona-based marketing. It’s not complicated – if you really know your customer, it’s easy to talk to them. If you don’t know them, we’ll arrange an introduction.