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Marketing-&-Sales-Blog

Marketing & Sales Blog

How to Set Smart Marketing KPIs for your business

Setting key performance indicators, or KPIs, is a great way to ensure that you're tracking the right marketing metrics for your business. In order...
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What is HubSpot?

  So you've heard about HubSpot, or maybe you've downloaded one of their e-books, but what is HubSpot exactly?  Let's start with what it's...
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Your 4-Step Plan To Get New Business From Existing Clients

Your ability to transform an existing client into your most loyal client hinges upon your efforts to establish yourself as your client’s most...
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The Accidental Inbound Marketing Firm

We are celebrating a big moment at Bridges Strategies: on Wednesday, HubSpot recognized us as a Silver-Tier Certified Agency Partner. While that...
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Top 5 Characteristics of a Successful Marketing Program

Marketing is an art and a science, a delicate dance of persuasion as well as a carefully calibrated game of odds and statistics. A successful...
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BRIDGES STRATEGIES BECOMES HUBSPOT SILVER-TIER PARTNER

FOR IMMEDIATE RELEASE: February 16th, 2017 Oklahoma City, OK: Today, HubSpot announced that Bridges Strategies in Oklahoma City has achieved the...
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5 Keys to Local Inbound Marketing Strategy

What is inbound marketing? Inbound marketing is about attracting customers by offering value to them, often in the shape of content they care...
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Avoid Bad Reviews for Your Roofing & Construction Business by using marketing automation

Bad online reviews can hurt a roofing and construction business quickly. According to a 2016 BrightLocal study, 84% of consumers trust online...
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Our Favorite HubSpot Integrations for 2017

The HubSpot Growth Stack (marketing, sales & CRM) is designed to help marketers and salespeople to generate more leads and sell more by: Removing...
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Why Web Developers Sometimes Make the Worst Websites!

This may be news to you, but web development and web design are very different things. Here's why web developers sometimes make the worst...
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3 Marketing Mistakes You Might Be Making

Results are the ultimate test for any business, whether they're measured in dollars, clicks, visits, or any number of other variables. At the...
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4 Steps to Writing Content that Converts

Creating content that converts doesn’t happen by chance, and simply creating content for the sake of content isn’t very smart. There are many...
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What's the Greatest SEO Mistake?

If you have a business website, you must have heard about SEO and how it is the holy grail of internet marketing for online businesses: if a...
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6 Spooky Ways Your Competition is Spying On You (and you can too!)

In some of our client meetings, our Chief of Business Development, Jake has been dubbed “Jake from State Farm”, partly because he does wear khakis.
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How to Replace Your Yellow Pages Marketing and Double Your Leads

  A Yellow Pages directory arrived at my Oklahoma City office last week. As I examined the book, it occurred to me that, while the directory was...
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My Content is Valuable. Why Is My Inbound Marketing Not Working?

As a backlash from the disappointment with their inbound marketing, some business owners have reverted back to outbound marketing practices; but...
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The Ultimate HubSpot Partner Checklist: What To Look For

If you have decided that inbound marketing and SEO are the right tools to take your business up to the next level, you must have heard of HubSpot,...
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How Inbound Marketing Makes B2B Sales Easier

Successful implementation of inbound marketing blurs the lines between marketing and sales, making the sales process easier. In the old way of B2B...
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What is Persona-Based Marketing?

Have you ever seen those small aircraft that carry an advertising banner in the sky? Thousands of people see them fly by, and their marketing...
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7 Hilarious Reasons You May Be A Great Digital Marketer

Our office has pretty much done away with email. We use Slack for everything. It’s really enhanced our communication and it’s ideal for our...
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3 Reasons You May Need a Website Redesign

Have you thought about giving your website a facelift? Perhaps you envision a flat, web 2.0, icon-rich website, because it’s in style right now...
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Top 10 Ways To Make Your Marketing Stand Out

Marketing and advertising are ubiquitous these days: people are exposed to marketing on TV, radio, online, on their cell phones and mailboxes, in...
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How to Get Smart, Steady, Sustainable Growth for Your Business

  James Cash “J.C.” Penney Jr., entrepreneur and founder of JC Penney Stores back in 1902, is famous for his journey from clerk in a one-room...
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Top 5 Web Design Mistakes made by Small Businesses

If you run a small business or a start-up, your web design is probably one of the most important parts of your digital marketing and PR efforts:...
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What are business owners doing with their OKC yellow pages?

Have you said goodbye to your OKC yellow pages? We’re Okies, but feel free to fill in “OKC” with your city’s name, except for those of you who...
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Would you rather: an ugly website or a bad website?

Let’s play a quick game of “Would you Rather?” Would you rather have an ugly website or a bad website? The two are not synonymous. Would you...
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How to Make a Successful Inbound Marketing Campaign

Who is leading the pack in new client/customer acquisition in your market? Their secret probably is that they are using some form of inbound...
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