Blog | Bridges Strategies

7 Must-Have Elements for 2018's Marketing Plan

2018 will be here before you know it. That means it's time to start creating your marketing plan for the coming year. As you construct your plan...

Marketing

Is Inbound Marketing the Right Choice for Your Business?

Inbound marketing is a huge buzzword in today's society. It's a vital part of many marketing strategies--but does that make it the right fit for...

Hispanic Marketing

4 Steps to effectively reach to your local hispanic community

Do you feel like your business is missing out on an opportunity with the fastest-growing segment of your market? Do you feel stuck when trying to...

Marketing

Play by Play: Identifying the Pitfall Between Your Sales and Marketing Teams

Asking "Do I need to work on my marketing or sales?" is like asking "Do I need offense or defense?" It doesn't matter which sport you choose, any...

Marketing

6 Questions to Ask Before You Choose a Web Designer

Anyone with a computer can claim to be a web designer, and many do. I've met many business owners who hire-in a young person to create and manage...

Strategy

5 Things Every Successful B2B Operation Needs

When you're putting together your B2B sales plan, there are several key things that you need to know. By understanding them, you can develop a...

Strategy

6 B2B Sales Tips Business Owners Need to Know

For many businesses, a better understanding of sales is critical to ensuring business success. Unfortunately, the sales process is evolving. For...

Strategy

5 Steps for Reaching Sales Goals With An Effective Sales Enablement Program

If you have sales and marketing challenges to overcome, then you need an effective sales enablement program. More and more companies are jumping...

Strategy

Should I be using a CRM? 4 Questions to Ask

For most larger companies, it's not even a question. Because of the scale of their marketing and sales operations, they use Customer Relationship...

Marketing

How to Set Smart Marketing KPIs for your business

Setting key performance indicators, or KPIs, is a great way to ensure that you're tracking the right marketing metrics for your business. In order...

Strategy

Your 4-Step Plan To Get New Business From Existing Clients

Your ability to transform an existing client into your most loyal client hinges upon your efforts to establish yourself as your client’s most...

Marketing

5 Keys to Local Inbound Marketing Strategy

What is inbound marketing? Inbound marketing is about attracting customers by offering value to them, often in the shape of content they care...

Marketing

How to Get Smart, Steady, Sustainable Growth for Your Business

James Cash “J.C.” Penney Jr., entrepreneur and founder of JC Penney Stores back in 1902, is famous for his journey from clerk in a one-room...

Marketing

What are business owners doing with their OKC yellow pages?

Have you said goodbye to your OKC yellow pages? We’re Okies, but feel free to fill in “OKC” with your city’s name, except for those of you who...

Advertising

Marketing v. Advertising: which is right for my business?

Everyone is talking about digital marketing and digital advertising, and the small business owner has every right to be confused. What is this ...

Strategy

10 Ways to Run a More Efficient Office

I received one of the greatest compliments last week: "I enjoy spending time with you because I feel you are always learning. I benefit from it...

Digital

Boost your business through web design

Even the most hardened, old-school business people will have to agree that a website is an absolute must for any company: among other things it...

Marketing

4 reasons why inbound marketing is the best for lead generation

Marketing has changed drastically in the last few years: ad blockers, zapping and streaming, spam filters - potential customers are increasingly...

Advertising

Four Keys to Hiring an Oklahoma City Advertising Agency

The Oklahoma City renaissance is stunning. No longer a backwater cowtown, OKC has transformed into a dynamic community with strong job...

Hispanic Marketing

3 Great Reasons You Should Be Marketing to Latinos

Hispanics and Latinos are the fastest growing demographic group in the United States, and, at 17 percent of the total U.S. population, they are...

Hispanic Marketing

Retail & CPG Companies Seeing Direct ROI on Hispanic Advertising

According to a new report from the AHAA, retail marketers and consumer packaged goods are seeing a direct correlation between Hispanic...

Advertising

What to look for in a Video Production Company

If television commercials and/or online video is part of your marketing strategy, one of your hardest decisions is with whom you will partner to...

Hispanic Marketing

Wooing Third Culture Kids Important in Hispanic Marketing Efforts

Are you familiar with the term Third Culture Kid (or 3CK)? Sociologists Ruth and John Useem coined the term in the 1950s. According to the...

Hispanic Marketing

Is a Multicultural Marketing Strategy Really That Important?

On the biography section of our Twitter, the information tab on Facebook and on the left sidebar of our website, we alwayswrite about how we're...

Marketing & Sales Blog