Blog | Bridges Strategies

How to Hire an SEO Company and Be Happy With The Results

SEO guru and founder of Backlinko, Brian Dean, recently published the results of an interesting study, done in collaboration with Northstar...

Marketing

What does a small business marketing budget look like?

All start-up founders and small business owners face countless challenges each day: securing funding, staying afloat, growing at the right pace,...

Marketing

7 Must-Have Elements for 2018's Marketing Plan

2018 will be here before you know it. That means it's time to start creating your marketing plan for the coming year. As you construct your plan...

Marketing

Is Inbound Marketing the Right Choice for Your Business?

Inbound marketing is a huge buzzword in today's society. It's a vital part of many marketing strategies--but does that make it the right fit for...

Marketing

5 Ways Marketing Has Changed in Oklahoma & How Best To Adjust

Marketing has taken many shapes and forms over the years, but none of the twists and turns have had as distinct an impact as the rise of the...

Marketing

Play by Play: Identifying the Pitfall Between Your Sales and Marketing Teams

Asking "Do I need to work on my marketing or sales?" is like asking "Do I need offense or defense?" It doesn't matter which sport you choose, any...

Marketing

6 Questions to Ask Before You Choose a Web Designer

Anyone with a computer can claim to be a web designer, and many do. I've met many business owners who hire-in a young person to create and manage...

Marketing

What Should I Expect From A Digital Marketing Program?

Especially if you are new to the concept, digital marketing can seem intimidating. You might have heard about its benefits, but what should you...

Marketing

The Top 10 Marketing Strategies in the Digital Age

If your company is not up-to-date with the latest innovations to maximize digital marketing potential, then you're living in the stone ages of...

Marketing

How to Set Smart Marketing KPIs for your business

Setting key performance indicators, or KPIs, is a great way to ensure that you're tracking the right marketing metrics for your business. In order...

Advertising

What is HubSpot?

So you've heard about HubSpot, or maybe you've downloaded one of their e-books, but what is HubSpot exactly? Let's start with what it's...

Marketing

Top 5 Characteristics of a Successful Marketing Program

Marketing is an art and a science, a delicate dance of persuasion as well as a carefully calibrated game of odds and statistics. A successful...

Marketing

5 Keys to Local Inbound Marketing Strategy

What is inbound marketing? Inbound marketing is about attracting customers by offering value to them, often in the shape of content they care...

Marketing

Avoid Bad Reviews for Your Roofing & Construction Business by using marketing automation

Bad online reviews can hurt a roofing and construction business quickly. According to a 2016 BrightLocal study, 84% of consumers trust online...

Marketing

3 Marketing Mistakes You Might Be Making

Results are the ultimate test for any business, whether they're measured in dollars, clicks, visits, or any number of other variables. At the...

Marketing

6 Spooky Ways Your Competition is Spying On You (and you can too!)

In some of our client meetings, our Chief of Business Development, Jake has been dubbed “Jake from State Farm”, partly because he does wear khakis.

Marketing

How to Replace Your Yellow Pages Marketing and Double Your Leads

A Yellow Pages directory arrived at my Oklahoma City office last week. As I examined the book, it occurred to me that, while the directory was...

Marketing

My Content is Valuable. Why Is My Inbound Marketing Not Working?

As a backlash from the disappointment with their inbound marketing, some business owners have reverted back to outbound marketing practices; but...

Marketing

Top 10 Ways To Make Your Marketing Stand Out

Marketing and advertising are ubiquitous these days: people are exposed to marketing on TV, radio, online, on their cell phones and mailboxes, in...

Marketing

How to Get Smart, Steady, Sustainable Growth for Your Business

James Cash “J.C.” Penney Jr., entrepreneur and founder of JC Penney Stores back in 1902, is famous for his journey from clerk in a one-room...

Marketing

What are business owners doing with their OKC yellow pages?

Have you said goodbye to your OKC yellow pages? We’re Okies, but feel free to fill in “OKC” with your city’s name, except for those of you who...

Marketing

Would you rather: an ugly website or a bad website?

Let’s play a quick game of “Would you Rather?” Would you rather have an ugly website or a bad website? The two are not synonymous. Would you...

Marketing

How to Make a Successful Inbound Marketing Campaign

Who is leading the pack in new client/customer acquisition in your market? Their secret probably is that they are using some form of inbound...

Marketing

What's all the buzz about agile marketing?

Marketing, by its very nature, is always trying to stay one step ahead of the curve in terms of technology, philosophy and methods. This is why it...

Marketing

3 Ways Website Marketing Can Make You More Money

There is a Joe Chernov quote we live by here at Bridges: "Good marketing makes the company look smart. Great marketing makes the customer feel...

Marketing

How Marketing ideas Have Changed over the last 100 years

The history of marketing goes a long, long way back: did you know that already in ancient Rome, the most successful gladiators were getting paid...

Advertising

Marketing v. Advertising: which is right for my business?

Everyone is talking about digital marketing and digital advertising, and the small business owner has every right to be confused. What is this ...

Marketing & Sales Blog