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Marketing-&-Sales-Blog

Marketing & Sales Blog

7 Must-Have Elements for 2018's Marketing Plan

2018 will be here before you know it. That means it's time to start creating your marketing plan for the coming year. As you construct your plan...
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Is Inbound Marketing the Right Choice for Your Business?

Inbound marketing is a huge buzzword in today's society. It's a vital part of many marketing strategies--but does that make it the right fit for...
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5 Ways Marketing Has Changed in Oklahoma & How Best To Adjust

Marketing has taken many shapes and forms over the years, but none of the twists and turns have had as distinct an impact as the rise of the...
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The Top 10 Marketing Strategies in the Digital Age

If your company is not up-to-date with the latest innovations to maximize digital marketing potential, then you're living in the stone ages of...
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How to Set Smart Marketing KPIs for your business

Setting key performance indicators, or KPIs, is a great way to ensure that you're tracking the right marketing metrics for your business. In order...
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What is HubSpot?

  So you've heard about HubSpot, or maybe you've downloaded one of their e-books, but what is HubSpot exactly?  Let's start with what it's...
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The Accidental Inbound Marketing Firm

We are celebrating a big moment at Bridges Strategies: on Wednesday, HubSpot recognized us as a Silver-Tier Certified Agency Partner. While that...
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Top 5 Characteristics of a Successful Marketing Program

Marketing is an art and a science, a delicate dance of persuasion as well as a carefully calibrated game of odds and statistics. A successful...
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5 Keys to Local Inbound Marketing Strategy

What is inbound marketing? Inbound marketing is about attracting customers by offering value to them, often in the shape of content they care...
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Our Favorite HubSpot Integrations for 2017

The HubSpot Growth Stack (marketing, sales & CRM) is designed to help marketers and salespeople to generate more leads and sell more by: Removing...
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3 Marketing Mistakes You Might Be Making

Results are the ultimate test for any business, whether they're measured in dollars, clicks, visits, or any number of other variables. At the...
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What's the Greatest SEO Mistake?

If you have a business website, you must have heard about SEO and how it is the holy grail of internet marketing for online businesses: if a...
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How to Replace Your Yellow Pages Marketing and Double Your Leads

  A Yellow Pages directory arrived at my Oklahoma City office last week. As I examined the book, it occurred to me that, while the directory was...
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My Content is Valuable. Why Is My Inbound Marketing Not Working?

As a backlash from the disappointment with their inbound marketing, some business owners have reverted back to outbound marketing practices; but...
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How Inbound Marketing Makes B2B Sales Easier

Successful implementation of inbound marketing blurs the lines between marketing and sales, making the sales process easier. In the old way of B2B...
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What is Persona-Based Marketing?

Have you ever seen those small aircraft that carry an advertising banner in the sky? Thousands of people see them fly by, and their marketing...
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What are business owners doing with their OKC yellow pages?

Have you said goodbye to your OKC yellow pages? We’re Okies, but feel free to fill in “OKC” with your city’s name, except for those of you who...
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How to Make a Successful Inbound Marketing Campaign

Who is leading the pack in new client/customer acquisition in your market? Their secret probably is that they are using some form of inbound...
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What's all the buzz about agile marketing?

Marketing, by its very nature, is always trying to stay one step ahead of the curve in terms of technology, philosophy and methods. This is why it...
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25 Website must haves: #8 Using the Right Images

Images can be a powerful element to any website but you need to use them wisely. What kind of images does your website need to be successful? For...
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Is digital advertising really the best choice for ROI?

It is becoming harder and harder to resist the evidence that points to digital advertising as the most efficient tool to reach and convert...
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The importance of an integrated Marketing and Social Media strategy

Studies have shown that social media is the top daily online activity in the USA, dominating even email and Google. If you have a product or...
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What is a HubSpot Certified Partner?

If you’re in the marketing business - or have a business in need of marketing - you have probably heard of HubSpot. You might already be a HubSpot...
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4 reasons why inbound marketing is the best for lead generation

Marketing has changed drastically in the last few years: ad blockers, zapping and streaming, spam filters - potential customers are increasingly...
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Inbound Marketing: Doing it Backwards

I love the word backwards. The Free Dictionary offers as one definition of this word: (adv) in reverse order, back to front, in the opposite way...
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